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2024 Prius

Starting MSRP $ 27,950

Limited AWD shown in Cutting Edge. Vehicle shown with options using visual effects.

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

Tomorrow's hybrid, today.

Future-forward design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.

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SELECT A COLOR
Reservoir Blue

Prices and colors may vary by model.
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Prius Specs

HORSEPOWER

194 FWD, 196 AWD

MPG (city/highway)

Up to 57

ENGINE

2.0L 4-Cylinder Hybrid

TRANSMISSION

Electronically controlled Continuous Variable Transmission (ECVT)

DRIVETRAIN

Standard Front-Wheel Drive, Available All-Wheel Drive

0-60

7.2 FWD, 7.0 AWD Seconds

Limited AWD shown in Cutting Edge. Vehicle shown with options using visual effects.

Learn why Prius is MotorTrend’s 2024 Car of the Year.

Make a statement wherever you go.

Bold is just the beginning.

Discover what makes Prius stand out.

Innovation with style.

Striking from any angle, Prius’ sleek silhouette is defined by smooth curves and sharp details. And available 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

Impressive performance.

Prius’ Hybrid Synergy Drive® system puts more power to the ground. With up to 196 hp, available Electronic On-Demand All-Wheel Drive (AWD) and efficiency at its core, Prius is ready to turn every commute into an adventure.

Intelligence designed around you.

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.
Discover Your Prius
unique grades to choose from
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LE
$27,950
Base MSRP
57/56
Est. MPG
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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LE AWD
$29,350
Base MSRP
53/54
Est. MPG
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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XLE
$31,395
Base MSRP
52/52
Est. MPG
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
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XLE AWD
$32,795
Base MSRP
49/50
Est. MPG
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
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Limited
$34,965
Base MSRP
52/52
Est. MPG
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia display
  • 8-speaker JBL® Premium Audio including amplifier
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Limited AWD
$36,365
Base MSRP
49/50
Est. MPG
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia display
  • 8-speaker JBL® Premium Audio including amplifier

We currently offer more low and zero emission vehicles than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid (HEV), Plug-in Hybrid (PHEV), All-Electric (BEV) and Fuel Cell Electric (FCEV). Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.  

Through the Toyota Environmental Challenge 2050, team members across the company, in every region of the world, are working to put Toyota’s global vision of respect for the planet into action. Challenge 2050 unites us all with a common purpose: to be more than just good stewards of the environment and to create positive changes beyond our facility boundaries.

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AVAILABLE OFFERS

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Build Your Toyota

Customize and find your Prius.

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Awards & Recognition

Prius wins big.