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2024 Prius Prime

Starting MSRP $ 32,975

XSE Premium shown in Guardian Gray. Vehicle shown with options using visual effects. Limited availability.

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

Power your drive with Prius Prime.
Featuring a Hybrid Synergy Drive® system that runs on electricity
Featuring a Hybrid Synergy Drive® system that runs on electricity + gas.
Thanks to its large battery pack, Prius Prime has an EPA-estimated all-electric driving range of up to 44 miles.
And when the battery runs low, Prius Prime will continue to run on its hybrid engine.
With 220 hp, you’ll enjoy its quick acceleration that will take you in and out of the city.

Efficiency that performs.

With added plug-in capability, you’ll find yourself going farther than you thought possible.

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SELECT A COLOR
Reservoir Blue

Prices and colors may vary by model.
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Prius Prime Specs

ALL-ELECTRIC DRIVING RANGE

Up to 44 Miles EPA-Estimated All-Electric Driving Range

HORSEPOWER

220

MPG/MPGe

52/127

0-60 MPH

6.6 Seconds

TRANSMISSION

Electronically controlled Continuously Variable Transmission (ECVT)

ENGINE

2.0 4-Cylinder Hybrid

Turning heads. Electrifying hearts.

Unleash more possibilities.

Discover what makes Prius Prime stand out.

Advanced intelligence in every drive.

From helping you get into that perfect parking spot with Advanced Park, to getting you through stop-and-go traffic with Traffic Jam Assist, Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial or subscription.

Optimized for performance.

Prius Prime's intelligent combination of gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy an EPA-estimated all-electric driving range of up to 44 miles to help bring efficiency to your commutes.

Design with purpose.

With its futuristic design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
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Imagine the Benefits
Incentives & Rebates based on your location  

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

High efficiency. Low impact.

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FULL CHARGE
Up to 44 miles EPA-estimated all-electric driving range
More Than
42000
Charging stations across the United States
Discover Your Prius Prime
unique grades to choose from
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SE
$32,975
Base MSRP
52/127
Est. MPG/MPGe
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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XSE
$36,225
Base MSRP
48/114
Est. MPG/MPGe
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
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XSE Premium
$39,670
Base MSRP
48/114
Est. MPG/MPGe
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia touchscreen display
  • 8-speaker JBL® Premium Audio including amplifier

We currently offer more low and zero emission vehicles than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.  

Through the Toyota Environmental Challenge 2050, team members across the company, in every region of the world, are working to put Toyota’s global vision of respect for the planet into action. Challenge 2050 unites us all with a common purpose: to be more than just good stewards of the environment and to create positive changes beyond our facility boundaries.

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