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Four Touring shown in Hypersonic Red (extra-cost-color) with available Premium Convenience Package. Prototype shown with options. Production model may vary.

2017 PRIUS

Take everyone by surprise.

See 2016 Prius
$24,685
starting msrp
as shown $32,115
54/50 est. mpg
 
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Hypersonic Red
Prices and colors may vary by model.
Prius Models (6)
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Prius Two
$24,685 starting
  • 54/50 est. mpg
  • Smart Key System on driver’s door with Push Button Start
  • Integrated backup camera
  • Entune Audio
  • Toyota Safety Sense P (TSS-P)
 
Prius Two Eco
$25,165 starting
  • 58/53 est. mpg
  • 15-in. alloy wheels with two-tone wheel covers
  • 4.2-in. color dual Multi-Information Display (MID)
  • Cruise control
 
Prius Three
$26,735 starting
  • 54/50 est. mpg
  • Smart-flow climate control system
  • Entune Premium Audio with Integrated Navigation and App Suite
  • Qi-compatible wireless smartphone charging
as shown $28,510
Prius Three Touring
$28,115 starting
  • 54/50 est. mpg
  • 17-in. 5-spoke alloy wheels
  • SofTex®-trimmed seats with contrast stitching
  • Integrated fog lights with LED accent lights
 
Prius Four
$29,135 starting
  • 54/50 est. mpg
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • SofTex®-trimmed heated front seats
  • Available color Head-Up Display (HUD)
as shown $32,115
Prius Four Touring
$30,015 starting
  • 54/50 est. mpg
  • Available Entune Premium JBL® Audio with Integrated Navigation and App Suite
  • Rain-sensing variable intermittent windshield wipers
  • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)

Prius Highlights

Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Toyota Safety Sense (TSS)
Every 2017 Prius model is equipped Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
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Four Touring shown in Hypersonic Red [extra_cost_color] with available Premium Convenience Package. Prototype shown with options. Production model may vary.
  • Extra-cost color.
Exterior
LED headlights, LED taillights, and available 17-in. wheels help Prius make one powerfully stylish statement.
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Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Performance
A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.
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Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Technology
Available features like Qi-compatible wireless smartphone charging and Intelligent Clearance Sonar (ICS) help you get more fun from every drive.
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PRIUS vs. the COMPETITION
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2017 Toyota Prius Was Named Best Hybrid Car for the Money by U.S. News & World Report

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Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
MSRP excludes the Delivery, Processing and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
Based on manufacturer estimates, MY and CY 2015 sales.
Lane Departure Alert is designed to read lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
Full-Speed Range Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner's Manual for additional limitations and details.
The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner's Manual for additional limitations and details.
Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details.
2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.