msrp
/ mpg
Prius Family
Gallery
Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Gallery
Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Gallery
Prius v Five shown in Blizzard Pearl
Gallery
Prius v Five shown in Blizzard Pearl
Gallery
Prius v Three Display Audio with Navigation and Entune®
Gallery
Prius v Five shown with available Panoramic View Moonroof
Interior
Versatile? Yes.
Cargo space
Refreshingly, the term “fill ‘er up” can now refer to cargo. Pop open the rear hatch-style door and you’ll unveil a full 34.3 cu. ft. of cargo space 8 – more cargo space than that of most small SUVs. 9
More InfoPrius v Five shown in Blizzard Pearl with available Advanced Technology Package
Flexible seat and cargo configurations
Items like strollers and bicycles aren’t easy to fit into cargo compartments. But with the wide array of seating and cargo 8 configurations in Prius v, you’ll be able to easily and accessibly carry them in back.
More InfoPrius v Five shown in Blizzard Pearl with available Advanced Technology Package
Storage compartments
Besides its cavernous cargo area, 8 Prius v has several smaller storage compartments within reach that offer a more comfortable fit to securely store items like your phone, gloves, a flashlight or even a first aid kit.
More InfoPrius v Five shown in Blizzard Pearl with available Advanced Technology Package
Panoramic View Moonroof
Thanks to two sizeable roof windows that make up the available Panoramic View Moonroof, things are always looking up for passengers in Prius v. With power shades that work in unison, it can open up your passengers to a whole new point of view.
More InfoPrius v Five shown in Blizzard Pearl with available Advanced Technology Package
Interior
Comfort
Telescopic steering wheel with controls
An easy-to-flip thumb lever lets you tilt and telescope the steering wheel to the length you want. Once you’ve got it where you want it, flip the thumb lever back to lock it. You’re also perfectly situated to use the steering wheel controls for audio, climate, Bluetooth® 10 hands-free phone and voice-command.
More InfoPrius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package
Smart Key System with Push Button Start
With the Smart Key fob in your pocket or purse, the doors of Prius v unlock when you touch the driver’s door handle, and the engine starts with the push of a button. 11
More InfoPrius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package
Power lumbar and seat adjustments
With a 6-way power-adjustable driver’s seat with power lumbar support, Prius v lets you adjust your position exactly how you want. And because customized comfort is the best way to fully enjoy the driving experience, these are not seats you’ll want to get out of any time soon.
More InfoPrius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package
Sliding and reclining rear seats
Thanks to plush upholstery and generous rear-seat leg room, back seat passengers won’t feel like back-seat passengers. And with seats that recline and slide forward and backward for maximum leg room, comfort is a given.
More InfoPrius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package
Heated seats
It’s the feature you’ll never know how you lived without. With the press of a button, take the chill out of any trip with available SofTex®-trimmed heated front seats.
More InfoPrius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package
Technology
Multimedia
Technology
Hybrid Info
Hybrid System Indicator
Behind the wheel of Prius v it's easy to go from driver to efficiency expert. The informative Hybrid System Indicator shows you how efficiently you're driving, and helps you learn how to get the most out of your vehicle's remarkable fuel efficiency.
Energy Monitor
The energy monitor screen indicates the operation of the hybrid system in real time. Hybrid Synergy Drive® employs the most efficient source of power possible.
Fuel efficiency
One of the main benefits of Prius v is not using more gas than you need. With the fuel usage screen, you can monitor the gas mileage of your Prius v and get an instantaneous readout of your current and average mpg.
Hybrid
A Heritage of Fuel Efficiency
MPG
Remember to wave goodbye to the gas stations as you’re driving past them. Thanks to its EPA-estimated 44 mpg in the city and 40 mpg on the highway, 2 Prius v delivers the highest combined fuel efficiency of any SUV, crossover utility vehicle or wagon.
More InfoPrius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Proven hybrid drivetrain
For over 12 years, Toyota has been a world leader in the development of eco-sensitive technology with our advanced Hybrid Synergy Drive® system. This tried-and-tested system continues to be efficient, reliable and more popular with each passing year. Which means you can drive it with more confidence.
More InfoPrius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Hybrid
Hybrid Performance
Aerodynamic design
Thanks to its sleek, aerodynamic design, Prius v always takes the path of least air resistance. With its familiar triangular silhouette, allowing for a cabin shape designed and optimized for airflow, Prius v effortlessly slices the air while at the same time reducing fuel consumption and increasing overall efficiency.
More InfoPrius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Low acceleration
Prius v maximizes efficiency from the moment you put your foot to the pedal. From its initial slow acceleration to low speeds, Prius v is powered solely by the high-torque electric motor under certain conditions.
More InfoPrius v Three shown in Blue Ribbon Metallic
Heavy acceleration
Some conditions require more power to navigate. During heavy acceleration, the Prius v gasoline engine is used while the battery supplies increased drive power to the electric motor.
More InfoPrius v Three shown in Blue Ribbon Metallic
Slowing/stopping
Prius v is efficient whether it’s moving or not. Slow it down to 19 mph, and the gas engine shuts off and the electric motor converts momentum into electricity, storing it in the hybrid battery. Come to a complete stop, and Prius v conserves fuel and reduces smog-forming emissions by again shutting off the gas engine.
More InfoPrius v Three shown in Blue Ribbon Metallic
EV/ECO/POWER Modes
Prius v offers different modes for different types of driving. ECO Mode helps maximize fuel economy. EV Mode 17 runs solely on battery power for up to one-half mile under certain conditions. And POWER Mode increases gas pedal response for enhanced acceleration.
More InfoPrius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Hybrid
Eco-Sensitive
SofTex®-trimmed seats
Feel good about feeling comfortable. Our available SofTex® seat trim material weighs about half as much as genuine leather. And the way it’s made generates around 99% fewer Volatile Organic Compounds (VOCs) than conventional synthetic leather.
More InfoPrius v Five with Advanced Technology Package shown in Misty Gray SofTex®
JBL® GreenEdge™ Audio
The available JBL® GreenEdge™ audio system combines energy efficiency with superb audio performance. A considerable upgrade over conventional systems, its eco-sensitive design features reduced power consumption and lower overall weight, making it sound even better.
More InfoPrius v Five with Advanced Technology Package shown in Misty Gray SofTex®
LED headlights
Prius v shines a light on eco-sensitivity with available LED (light-emitting diode) headlights that produce a clean white light, have an extremely long life and require 20% to 30% less energy than traditional headlights. Looking for even more efficiency? It's right in front of you.
More InfoPrius v Five with Advanced Technology Package shown in Misty Gray SofTex®
Safety
Safety Equipment
Star Safety System™
Prius v comes with the standard Star Safety System™, a suite of advanced safety features that includes Enhanced Vehicle Stability Control (VSC), 20 Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) 21 and Smart Stop Technology (SST). 22
More InfoPhoto not intended to replicate actual inflated airbags
Whiplash-Injury-Lessening front seats
Whiplash-Injury-Lessening (WIL) 23 seatbacks are engineered to yield in a controlled fashion in certain rear-end collisions, reducing the motion differential between head and torso, and helping minimize injury.
More InfoPhoto not intended to replicate actual inflated airbags
LATCH
To help protect smaller family members, every Prius v comes equipped with a LATCH (Lower Anchors and Tethers for CHildren) restraint system. With lower anchors and tethers on outboard rear seats, LATCH helps you properly and securely restrain child safety seats to help keep younger passengers safe.
More InfoPhoto not intended to replicate actual inflated airbags
Safety Connect®
Via Toyota’s 24/7 call center, available Safety Connect® 24 offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification. Safety Connect® also offers the reliability of embedded cellular and GPS technology.
More InfoPhoto not intended to replicate actual inflated airbags
Safety
Convenience
Dynamic Radar Cruise Control
It’s not always possible to manually keep a consistent distance between your vehicle and the one in front of you. With this available radar system, 25 Prius v automatically adjusts its speed to help maintain a preset following distance between you and the car traveling directly in front of you.
More InfoPrius v Five shown in Blizzard Pearl
Pre-Collision System
When collisions happen, there’s rarely time to get ready for them. An available Pre-Collision System (PCS) 26 on Prius v uses radar to determine if a frontal collision is unavoidable, and automatically applies the brakes and retracts the front seatbelts to help prepare for it.
More InfoPrius v Five shown in Blizzard Pearl
Advanced Parking Guidance System
There are many ways Prius v makes driving easier. The available Advanced Parking Guidance System (APGS) 27 shows a picture of the space and final position of your vehicle on the navigation screen. Just approve it, and Prius v virtually parks itself while you brake when necessary to stop the vehicle in the space.
More InfoPrius v Five shown in Blizzard Pearl
Tire Pressure Monitor System
One of the most important parts of any vehicle is the point of contact between you and the road. The advanced Tire Pressure Monitor System (TPMS) 28, standard on every Prius v, is designed to help maintain proper tire pressure by alerting the driver when tire pressure is critically low.
More InfoPrius v Five shown in Blizzard Pearl
Peace of mind with every new vehicle
Every Toyota comes with ToyotaCare, 29 a complimentary maintenance plan with roadside assistance with the purchase or lease of every new Toyota. For two years or 25,000 miles, whichever comes first, you and your new Prius v will be covered.
More InfoPrius v Five shown in Blizzard Pearl
Prius v Models
Two
$26,650msrp1
| Trim | MSRP | ||
| 1.8-Liter 4-Cylinder ECVT Hybrid | $26,650 msrp1 | Full Specs | Build |
- 44/40 est. mpg 2
- Hybrid Synergy Drive® with EV17/ECO/POWER Modes
- Display Audio with integrated backup camera 16
- Smart Key System 11
Three
$27,415msrp1
| Trim | MSRP | ||
| 1.8-Liter 4-Cylinder ECVT Hybrid | $27,415 msrp1 | Full Specs | Build |
- 44/40 est. mpg 2
- Display Audio with Navigation 13 and Entune® 14
- Hybrid Synergy Drive® with EV17/ECO/POWER Modes
- Smart Key System 11
Five
$30,295msrp1
| Trim | MSRP | ||
| 1.8-Liter 4-Cylinder ECVT Hybrid | $30,295 msrp1 | Full Specs | Build |
- Blizzard Pearl 7
- 44/40 est. mpg 2
- LED headlights with auto on/off feature
- SofTex®-trimmed seats
- 17-in. alloy wheels
- Available Advanced Technology Package
Awards & Ratings
2012 Prius v was named a 2012 Best Overall Value of the Year by IntelliChoice.
2012 IntelliChoice, www.IntelliChoice.com; Crossover/Wagon. Based on 2012 model year study.
2012 Toyota Camry Models
Based on Consumer Ratings: 01/10/13
*Based on 2012 consumer ratings.
Ratings Currently Unavailable
Check back soon.
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Build Your Prius v
Now it's time for your personal touch.
Get started by choosing the model or grade that you'd like, then select your favorite color and get creative with a variety of options and packages.
- Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $795 for Cars, $845 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), and $995 for Large Trucks (Land Cruiser, Tundra and Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
- 2013 EPA-estimated mileage. Actual mileage will vary.
- EPA-rated driving range when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
- MPGe based on 2013 EPA ratings. Actual MPGe will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on MPGe and range, please see www.fueleconomy.gov.
- 2013 EPA combined estimated miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
- 51 city/49 highway/50 combined mpg estimates. Actual mileage will vary.
- Extra-cost color
- Cargo and load capacity limited by weight and distribution.
- Based on manufacturer's data for cargo volume behind second-row seats; MY 2012 Small SUV segment.
- The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. Other trademarks and trade names are those of their respective owners. The phones on toyota.com have been tested for Bluetooth® wireless technology compatibility with Toyota vehicles. Performance will vary based on phone software version, coverage and your wireless carrier. Phones are warranted by their manufacturer, not Toyota.
- The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
- May not be compatible with all mobile phones, MP3/WMA players and like models.
- Availability and accuracy of the information provided by the navigation system or any XM services mentioned (if installed) are dependent upon many factors. Use common sense when relying on information provided. Services not available in every city or roadway. Periodic Entune® app updates do not include navigation updates. Navigation updates are available at an additional cost from your local Toyota dealer. See your Navigation System Owner's Manual or contact XM for details.
- Always drive safely, obey traffic laws and focus on the road while driving. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. Apps identified by “TM” or “®” are trademarks or registered trademarks of their respective companies. For enrollment, cost and more details, see toyota.com/entune.
- XM services require a subscription after trial period, and are sold separately or as a package. Subscriptions governed by SiriusXM Customer Agreement; see www.siriusxm.com. If you decide to continue your XM service at the end of your complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age in the 48 contiguous United States and D.C.
- The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy.
- CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. EV Mode works under certain conditions at low speeds for up to a mile. Please see your Toyota vehicle Owner's Manual for further details.
- Meets Tier 2/Bin 3 Federal emissions standard.
- All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for further information/warnings.
- Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details.
- Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions.
- Smart Stop Technology operates only in the event of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner's Manual for further details.
- Whiplash-Injury-Lessening front seats can help reduce the severity of whiplash injury in certain rear end collisions.
- Contact with the Safety Connect™ response center is dependent upon cellular connection availability and GPS satellite signal reception, which can limit the ability to reach the response center or receive emergency service support. Enrollment and Subscription Service Agreement required. One-year trial subscription available only with new vehicle purchase of Safety Connect-equipped vehicles. Additional subscription terms available; charges vary by subscription term selected.
- Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please see your Owner's Manual for important instructions and cautions.
- The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. They are not collision-avoidance systems and are not substitutes for safe and attentive driving. System effectiveness depends on many factors such as speed, driver input and road conditions. See your Owner's Manual for further information.
- Advanced Parking Guidance System requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
- The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your Owner's Manual for details.
- Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating dealer for complete plan details. Valid only in the continental U.S. and Alaska. Roadside assistance does not include parts and fluids.