Cargo space

Refreshingly, the term “fill ‘er up” can now refer to cargo. Pop open the rear hatch-style door and you’ll unveil a full 34.3 cu. ft. of cargo space 9 – more cargo space than that of most small SUVs. 10

View Specs

Prius v Five shown in Blizzard Pearl 7 with available Advanced Technology Package

Flexible seat and cargo configurations

Items like strollers and bicycles aren’t easy to fit into cargo compartments. But with the wide array of seating and cargo 9 configurations in Prius v, you’ll be able to easily and accessibly carry them in back.

View Specs

Prius v Five shown in Blizzard Pearl 7 with available Advanced Technology Package

Storage compartments

Besides its cavernous cargo area, 9 Prius v has several smaller storage compartments within reach that offer a more comfortable fit to securely store items like your phone, gloves, a flashlight or even a first aid kit.

View Specs

Prius v Five shown in Blizzard Pearl 7 with available Advanced Technology Package

Panoramic View Moonroof

Thanks to two sizeable roof windows that make up the available Panoramic View Moonroof, things are always looking up for passengers in Prius v. With power shades that work in unison, it can open up your passengers to a whole new point of view.

View Specs

Prius v Five shown in Blizzard Pearl 7 with available Advanced Technology Package

Telescopic steering wheel with controls

An easy-to-flip thumb lever lets you tilt and telescope the steering wheel to the length you want. Once you’ve got it where you want it, flip the thumb lever back to lock it. You’re also perfectly situated to use the steering wheel controls for audio, climate, Bluetooth® 11 hands-free phone and voice-command.

View Specs

Prius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package. 2013 model shown.

Smart Key System with Push Button Start

With the Smart Key fob in your pocket or purse, the doors of Prius v unlock when you touch the driver’s door handle, and the engine starts with the push of a button. 12

View Specs

Prius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package. 2013 model shown.

Power lumbar and seat adjustments

With a 6-way adjustable driver’s seat with power lumbar support, Prius v lets you adjust your position exactly how you want. And because customized comfort is the best way to fully enjoy the driving experience, these are not seats you’ll want to get out of any time soon.

View Specs

Prius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package. 2013 model shown.

Sliding and reclining rear seats

Thanks to plush upholstery and generous rear-seat leg room, back seat passengers won’t feel like back-seat passengers. And with seats that recline and slide forward and backward for maximum leg room, comfort is a given.

View Specs

Prius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package. 2013 model shown.

Heated seats

It’s the feature you’ll never know how you lived without. With the press of a button, take the chill out of any trip with available SofTex®-trimmed heated front seats.

View Specs

Prius v Five interior shown in Misty Gray SofTex® trim with available Advanced Technology Package. 2013 model shown.

Hybrid System Indicator

Behind the wheel of Prius v it's easy to go from driver to efficiency expert. The informative Hybrid System Indicator shows you how efficiently you're driving, and helps you learn how to get the most out of your vehicle's remarkable fuel efficiency.

Energy Monitor

The energy monitor screen indicates the operation of the hybrid system in real time. Hybrid Synergy Drive® employs the most efficient source of power possible.

Fuel efficiency

One of the main benefits of Prius v is not using more gas than you need. With the fuel usage screen, you can monitor the gas mileage of your Prius v and get an instantaneous readout of your current and average mpg.

MPG

Remember to wave goodbye to the gas stations as you’re driving past them. Thanks to its EPA-estimated 44 mpg in the city and 40 mpg on the highway, 2 Prius v delivers the highest combined fuel efficiency of any SUV, crossover utility vehicle or wagon.

View Specs

Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package

Proven hybrid drivetrain

For over 13 years, Toyota has been a world leader in the development of eco-sensitive technology with our advanced Hybrid Synergy Drive® system. This tried-and-tested system continues to be efficient, reliable and more popular with each passing year. Which means you can drive it with more confidence.

View Specs

Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package

Aerodynamic design

Thanks to its sleek, aerodynamic design, Prius v always takes the path of least air resistance. With its familiar triangular silhouette, allowing for a cabin shape designed and optimized for airflow, Prius v effortlessly slices the air while at the same time reducing fuel consumption and increasing overall efficiency.

View Specs

Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package

Low acceleration

Prius v maximizes efficiency from the moment you put your foot to the pedal. From its initial slow acceleration to low speeds, Prius v is powered solely by the high-torque electric motor under certain conditions.

View Specs

Prius v Three shown in Blue Ribbon Metallic

Heavy acceleration

Some conditions require more power to navigate. During heavy acceleration, the Prius v gasoline engine is used while the battery supplies increased drive power to the electric motor.

View Specs

Prius v Three shown in Blue Ribbon Metallic

Slowing/stopping

Prius v is efficient whether it’s moving or not. Slow it down to 19 mph, and the gas engine shuts off and the electric motor converts momentum into electricity, storing it in the hybrid battery. Come to a complete stop, and Prius v conserves fuel and reduces smog-forming emissions by again shutting off the gas engine.

View Specs

Prius v Three shown in Blue Ribbon Metallic

EV/ECO/POWER Modes

Prius v offers different modes for different types of driving. ECO Mode helps maximize fuel economy. EV Mode 18 runs solely on battery power for up to one-half mile under certain conditions. And POWER Mode increases gas pedal response for enhanced acceleration.

View Specs

Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package

SofTex®-trimmed seats

Feel good about feeling comfortable. Our available SofTex® seat trim material weighs about half as much as genuine leather. And the way it’s made generates around 85% fewer CO2 emissions and Volatile Organic Compounds (VOCs) than that of conventional synthetic leather.

View Specs

Prius v Five with Advanced Technology Package shown in Misty Gray SofTex®

JBL® GreenEdge Audio

The available JBL® GreenEdge audio system combines energy efficiency with superb audio performance. A considerable upgrade over conventional systems, its eco-sensitive design features reduced power consumption and lower overall weight, making it sound even better.

View Specs

Prius v Five with Advanced Technology Package shown in Misty Gray SofTex®

SULEV emission rating

Prius v is rated as a Super Ultra Low Emission Vehicle (SULEV) 19, a designation indicating it produces considerably fewer smog-forming emissions than an average gasoline-powered vehicle.

View Specs

Prius v Five with Advanced Technology Package shown in Misty Gray SofTex®

LED headlights

Prius v shines a light on eco-sensitivity with available LED (light-emitting diode) headlights that produce a clean white light, have an extremely long life and require 20% to 30% less energy than traditional headlights. Looking for even more efficiency? It's right in front of you.

View Specs

Prius v Five with Advanced Technology Package shown in Misty Gray SofTex®

Seven airbags

Prius v comes with seven airbags 20 standard, including both driver and front passenger airbags as well as a driver knee airbag.

View Specs

Photo not intended to replicate actual inflated airbags

Star Safety System

Prius v comes with the standard Star Safety System, a suite of advanced safety features that includes Enhanced Vehicle Stability Control (VSC), 21 Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) 22 and Smart Stop Technology® (SST). 23

Learn More

Photo not intended to replicate actual inflated airbags

Whiplash-Injury-Lessening front seats

Whiplash-Injury-Lessening (WIL) 24 seatbacks are engineered to yield in a controlled fashion in certain rear-end collisions, reducing the motion differential between head and torso, and helping minimize injury.

View Specs

Photo not intended to replicate actual inflated airbags

LATCH

To help protect smaller family members, every Prius v comes equipped with a LATCH (Lower Anchors and Tethers for CHildren) restraint system. With lower anchors and tethers on outboard rear seats, LATCH helps you properly and securely restrain child safety seats to help keep younger passengers safe.

View Specs

Photo not intended to replicate actual inflated airbags

Safety Connect®

Via Toyota’s 24/7 call center, available Safety Connect® 25 offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification. Safety Connect® also offers the reliability of embedded cellular and GPS technology.

View Specs

Photo not intended to replicate actual inflated airbags

Dynamic Radar Cruise Control

It’s not always possible to manually keep a consistent distance between your vehicle and the one in front of you. With this available radar system, 26 Prius v automatically adjusts its speed to help maintain a preset following distance between you and the car traveling directly in front of you.

View Specs

Prius v Five shown in Blizzard Pearl

Pre-Collision System

When collisions happen, there’s rarely time to get ready for them. An available Pre-Collision System (PCS) 27 on Prius v uses radar to determine if a frontal collision is unavoidable, and automatically applies the brakes and retracts the front seatbelts to help prepare for it.

View Specs

Prius v Five shown in Blizzard Pearl

Advanced Parking Guidance System

There are many ways Prius v makes driving easier. The available Advanced Parking Guidance System (APGS) 28 shows a picture of the space and final position of your vehicle on the navigation screen. Just approve it, and Prius v virtually parks itself while you brake when necessary to stop the vehicle in the space.

View Specs

Prius v Five shown in Blizzard Pearl

Tire Pressure Monitor System

One of the most important parts of any vehicle is the point of contact between you and the road. The advanced Tire Pressure Monitor System (TPMS) 29, standard on every Prius v, is designed to help maintain proper tire pressure by alerting the driver when tire pressure is critically low.

View Specs

Prius v Five shown in Blizzard Pearl

Peace of mind with every new vehicle

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan 30 with the purchase or lease of every new Toyota for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for two years, regardless of mileage.

Learn More

Prius v Five shown in Blizzard Pearl

Download Brochure

Two

$26,750msrp1

View Trims

Trim MSRP    
1.8-Liter 4-Cylinder ECVT Hybrid $26,750 msrp1 Full Specs Build
  • 44/40 est. mpg 2
  • Hybrid Synergy Drive® with EV18/ECO/POWER Modes
  • Display Audio with integrated backup camera 16
  • Smart Key System 12
Build

Three

$27,515msrp1

View Trims

Trim MSRP    
1.8-Liter 4-Cylinder ECVT Hybrid $27,515 msrp1 Full Specs Build
  • 44/40 est. mpg 2
  • Display Audio with Navigation 14 and Entune® App Suite 8
  • Hybrid Synergy Drive® with EV18/ECO/POWER Modes
  • Smart Key System 12
Build

Five

$30,395msrp1

View Trims

Trim MSRP    
1.8-Liter 4-Cylinder ECVT Hybrid $30,395 msrp1 Full Specs Build
  • Blizzard Pearl 7
  • 44/40 est. mpg 2
  • LED headlights with auto on/off feature
  • SofTex®-trimmed seats
  • 17-in. alloy wheels
  • Available Advanced Technology Package
Build

Toyota Prius v is one of the 10 Best Family Cars of 2013 according to Kelley Blue Book's KBB.com.

For more information, visit www.KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

KBB.com Consumer Ratings

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

Check back soon.

Edmunds.com Consumer Ratings

out of 5

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

Check back soon.

 
 

independent analysis by  

msrp

/ mpg

msrp

/ mpg

  • Smart Key System
  • Backup Camera
  • Cargo Volume (cu. Ft.)
  • Hill Start Assist Control

$26,750 starting msrp 1

44/40 est. mpg 2

Now it's time for your personal touch.

Get started by choosing the model or grade that you'd like, then select your favorite color and get creative with a variety of options and packages.

  1. Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $810 for Cars, $860 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), and $995 for Large Trucks (Land Cruiser, Tundra and Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  2. 2014 EPA-estimated mileage. Actual mileage will vary.
  3. EPA-estimated driving range when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
  4. 2014 EPA-estimated mpg equivalent. Actual mpge will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on mpge and range, please see www.fueleconomy.gov.
  5. 2013 EPA combined estimated miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
  6. 2014 EPA-estimated 51 city/49 highway/50 combined mpg. Actual mileage will vary.
  7. Extra-cost color.
  8. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  9. Cargo and load capacity limited by weight and distribution.
  10. Based on manufacturers' data for cargo volume behind second-row seats; MY 2013 Small SUV segment.
  11. Concentrating on the road should always be your first priority while driving. Do not use the hands-free phone system if it will distract you. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
  12. The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
  13. May not be compatible with all mobile phones, MP3/WMA players and like models.
  14. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
  15. SiriusXM services require a subscription after 90-day trial period. Subscriptions governed by SiriusXM Customer Agreement available at www.siriusxm.com. If you decide to continue your SiriusXM service at the end of your complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age in the 48 contiguous United States and D.C.
  16. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy.
  17. iPod® and iPhone® are registered trademarks of Apple Inc. All rights reserved.
  18. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
  19. Meets Tier 2/Bin 3 Federal emissions standard.
  20. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for further information/warnings.
  21. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details.
  22. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions.
  23. Smart Stop Technology® operates only in the event of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner's Manual for further details.
  24. Whiplash-Injury-Lessening front seats can help reduce the severity of whiplash injury in certain rear end collisions.
  25. Contact with the Safety Connect® response center is dependent upon cellular connection availability and GPS satellite signal reception, which can limit the ability to reach the response center or receive emergency service support. Enrollment and Subscription Service Agreement required. One-year trial subscription available only with new vehicle purchase of Safety Connect®-equipped vehicles. Additional subscription terms available; charges vary by subscription term selected.
  26. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please see your Owner's Manual for important instructions and cautions.
  27. The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. They are not collision-avoidance systems and are not substitutes for safe and attentive driving. System effectiveness depends on many factors such as speed, driver input and road conditions. See your Owner's Manual for further information.
  28. Advanced Parking Guidance System requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
  29. The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your Owner's Manual for details.
  30. Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Valid only in the continental U.S. and Alaska. Roadside assistance does not include parts and fluids, except emergency fuel delivery.