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The All-New Prius Prime

Let's imagine the new possible.

Prius Prime is our most advanced hybrid yet.

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2017 Prius Prime
The hybrid you can charge.
$27,100
starting msrp [msrp]
as shown $28,800 [msrp]
54/133
est. mpg [epa_2017_prime_combined]/MPGe [epa_2017_prime_mpge]
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Magnetic Gray Metallic
Prius Prime Models (3)
STARTING MSRP [msrp]
27,100
Prototype shown with options. Production model may vary.
Better

It’s Prime time. Efficiency has no limits.

The all-new Prius Prime is the most efficient car in America, with an EPA-estimated 133 MPGe. [prime_most_efficient] What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.
640
Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]
133
EPA-Estimated MPGe [epa_2017_prime_mpge]
54
EPA-Estimated Combined mpg [epa_2017_prime_mpg]
Up to
4,500
Federal Tax Credit [prime_incentives]
What does this mean?
The federal tax credit is based on vehicle battery capacity. This amount reflects Prius Prime’s maximum available federal tax credit, based on Prime's battery capacity. [prime_incentives]
Prototype shown with options. Production model may vary.

FURTHER

Commuting + everyday use

Get more from each and every drive.
EPA-estimated 25 miles [prime_2017_ev_range] of EV Mode [prime_hybrid_caution] driving range.

Extended drives + longer trips

Explore more of the open road. EPA-estimated 640 miles [prime_2017_range_rating] of total driving range.

More miles.
More moments.

Advanced materials, an innovative design, and simple and convenient charging come together to help you accomplish more. The option to choose drive modes helps you select the perfect drive. Additionally, Prime has an available intelligent drive coach [predictive_efficient_drive] feature that learns your routes to help elevate your efficiency even further.

LEARN MORE
HOME
WORK
640
MILES EPA-ESTIMATED TOTAL DRIVING RANGE [prime_2017_range_rating]
WEEKEND
Prototype shown with options. Production model may vary.

SHARPER

Prototype shown with options. Production model may vary.
Take charge with
smart tech.
The available 11.6-in. HD multimedia display is as big as your imagination, with an intuitive feel. Comfort and convenience are a priority inside Prius Prime, with seats that help support you in almost any adventure. It’s a welcoming space that invites more possibilities.
LEARN MORE
11.6
INCH DISPLAY
133
EST. MPGe [epa_2017_prime_mpge]

SMARTER

EV or hybrid? Or both.
Choose between EV Mode [prime_hybrid_caution] and hybrid power, and go ever farther.
640
Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]
Up To
25
Miles EPA-Estimated EV Mode Range [prime_2017_ev_range]
133
EPA-Estimated MPGe [epa_2017_prime_mpge]
What is MPGe?
This helps compare the mileage of driving in EV Mode [prime_hybrid_caution] to the commonly used mpg figure for gas vehicles. The Environmental Protection Agency (EPA) uses the mpg equivalent (MPGe) figure to convert the measurement of power used by plug-­in hybrid vehicles, electric vehicles and others not powered by liquid fuels into something that resembles the more familiar mpg rating. So, Prius Prime boasts an EPA-­estimated 133 MPGe [epa_2017_prime_mpge] when driving in EV Mode [prime_hybrid_caution] — an outstanding figure for plug-­in hybrid vehicles. For more information on MPGe and range, please see fueleconomy.gov.
Up to
$4,500
FEDERAL
TAX INCENTIVES [prime_incentives]
Greater
Imagine the Benefits

How far do you drive to work each day? If you give us your one-way commute mileage, we’ll crunch the numbers and estimate the annual savings and benefits you may see by commuting with Prius Prime.

Based on EPA estimates. Comparisons are made against 2016 EPA-estimated average midsize competitive set, for gas (27.1 mpg) and hybrid (43.1 mpg). [prime_tco_doesource] [prime_calculations]

Based on your location

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Visit <a href="http://fueleconomy.gov">fueleconomy.gov</a> for more information.
Easier
Harness Prime’s Full Potential

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

Less Than

5:30

HOURS

MINUTES

Type of Plug

Convenient charging—fast, easy, anytime Customizing your charging path is fast, easy and efficient—just like charging your Prime.
Enter your route to map out your journey, or enter your Zip Code to see charging stations in your area.

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Prius Prime vs The Competition
Prius Prime vs. the Competition
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Prius Prime Industry Awards
Industry Awards & Owner's Reviews
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