Innovation

safety

Collaborative Safety Research

Technologies that improve auto safety should be shared. We’ve committed $50 million to launch the Collaborative Safety Research Center (CSRC). Based on the three pillars of collaborative research—accident data, analysis and outreach—this car safety research facility is devoted to the advancement of automotive safety in North America.

CSRC embraces an open approach that emphasizes partnership and transparency so that the whole industry can benefit from our research. To learn more about CSRC, visit: http://www.toyota.com/csrc/.

Total Human Model for Safety (THUMS)

Car safety tests are only as good as the data they collect. That’s why we developed THUMS, an advanced injury-simulation software that measures injury to parts of the body not measurable with conventional crash test dummies, including organs, bones, ligaments, tendons and muscles. Since first developing the technology in 2000, Toyota has shared THUMS with more than 30 organizations across the automotive industry. For example, Wake Forest University is using THUMS to study the damaging effects of hits and tackles on football players, and better understand how to treat their injuries.

safety

safety

Toyota and teen driver education

Earning a driver’s license is one of the most exciting moments in a teenager’s life. We all know, however, that passing one’s driver’s test is just the start of learning how to navigate the road safely. That’s why Toyota has created auto educational programs like Toyota Driving Expectations (TDE), and also supports research projects through our Toyota Collaborative Safety Research Center (CSRC), that keep advancing tools to help teens – and other vulnerable car drivers – be as protected as possible.

  1. Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $795 for Cars, $845 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), and $995 for Large Trucks (Land Cruiser, Tundra and Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  2. 2013 EPA-estimated mileage. Actual mileage will vary.