[an error occurred while processing this directive] [an error occurred while processing this directive] Toyota Innovation | Safety Research, Testing & Driver Education [an error occurred while processing this directive] [an error occurred while processing this directive]


Collaborative Safety Research

Technologies that improve auto safety should be shared. We’ve committed $50 million to launch the Collaborative Safety Research Center (CSRC). Based on the three pillars of collaborative research—accident data, analysis and outreach—this car safety research facility is devoted to the advancement of automotive safety in North America.

CSRC embraces an open approach that emphasizes partnership and transparency so that the whole industry can benefit from our research. To learn more about CSRC, visit: http://www.toyota.com/csrc/.

Toyota Technical Center

The Toyota Technical Center (TTC) is widely regarded as Toyota's leading technical center outside of Japan – and has been the driving force behind the company's North American engineering and research and development activities for more than 35 years. Headquartered in Ann Arbor, with locations in Michigan and California, TTC team members work on engineering design, prototype building, vehicle evaluation, safety and crashworthiness, regulatory affairs, emissions certification and more. In addition, the TTC also operates the Toyota Arizona Proving Ground, where vehicles are road tested and pushed to their limits to help ensure our cars perform well even under the harshest of conditions.

Total Human Model for Safety (THUMS)

Car safety tests are only as good as the data they collect. That’s why we developed THUMS, an advanced injury-simulation software that measures injury to parts of the body not measurable with conventional crash test dummies, including organs, bones, ligaments, tendons and muscles. Since first developing the technology in 2000, Toyota has shared THUMS with more than 30 organizations across the automotive industry. For example, Wake Forest University is using THUMS to study the damaging effects of hits and tackles on football players, and better understand how to treat their injuries.


Calty Design Research, Inc.

At Toyota, we don’t dictate – we collaborate, and we try to give our consumers vehicles with the features and functions they want. So, for 40 years, we've employed local talent in California and Michigan to help us discover just what our community wants.

From concept to competition vehicles, our creative, insightful teams help research and design vehicles for Toyota, Lexus and Scion, and aid in Toyota’s philanthropic outreach programs. Just a few of the models Calty has been involved in include the ‘07 FJ Cruiser, ‘08 Scion xB, ‘09 Venza, ‘11 Sienna, ‘13 Avalon, and ‘11 Scion tC and '13 Lexus GS interior.


Toyota and teen driver education

Earning a driver’s license is one of the most exciting moments in a teenager’s life. We all know, however, that passing one’s driver’s test is just the start of learning how to navigate the road safely. That’s why Toyota has created auto educational programs like Toyota Driving Expectations (TDE), and also supports research projects through our Toyota Collaborative Safety Research Center (CSRC), that keep advancing tools to help teens – and other vulnerable car drivers – be as protected as possible.

  1. MSRP excludes the Delivery, Processing and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  2. 2014 EPA-estimated mileage. Actual mileage will vary.
        2015 EPA-estimated mileage. Actual mileage will vary.
  3. EPA-estimated driving range 103 miles when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
  4. 2014 EPA-estimated mpg equivalent. Actual mpge will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on mpge and range, please see www.fueleconomy.gov.
  5. 2014 EPA-estimated combined miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
  6. 2014 EPA-estimated 51 city/49 highway/50 combined mpg estimates for Prius Plug-in. Actual mileage will vary
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