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Toyota Awards & Ratings

It's an award-winning family, and we couldn't be prouder.
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Best Resale Value

Toyota Has the Best Resale Value of All Brands for 2023, According to Kelley Blue Book’s KBB.com.

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Most Trusted Brand

Toyota Is KBB.com’s Most Trusted Brand for 2023

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5-Year Cost to Own Award

2023 Toyota Received the Lowest 5-Year Cost to Own Award for Overall Brand According to Kelley Blue Book’s KBB.com

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Best Overall Truck Brand

2023 Toyota – Brand Image Award Winner - Best Overall Truck Brand, According to Kelley Blue Book’s KBB.com

Select a vehicle to view their awards

Cars & Minivan

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2024
Corolla
$22,050
32/41
Hybrid EV
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2025
Corolla Hybrid
$23,625
53/46
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2025
Corolla Hatchback
$23,630
32/41
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2024
GR Corolla
$36,500
21/28
Hybrid EV
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2024
Prius
$27,950
57/56

Trucks

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2025
Tundra
$40,090
18/23

Crossovers & SUVs

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2024
4Runner
$40,705
16/19
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2024
Highlander
$39,270
22/29
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2024
RAV4
$28,675
27/35
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2024
Corolla Cross
$23,860
31/33
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2024
Grand Highlander
$43,320
21/28
Hybrid EV
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2025
Sequoia
$62,175
21/24

Electrified

Hybrid EV
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2024
RAV4 Hybrid
$31,725
41/38
Hybrid EV
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2025
Corolla Hybrid
$23,625
53/46
Plug-In Hybrid EV
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2024
RAV4 Prime
$43,690
38/94
Hybrid EV
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2024
Venza
$35,070
40/37
Hybrid EV
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2024
Highlander Hybrid
$40,970
36/35
Hybrid EV
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2024
Prius
$27,950
57/56
Hybrid EV
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2024
Corolla Cross Hybrid
$28,220
45/38