Prius Prime

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Limited availability. Colors may vary by model.

2024 Prius Prime SE shown in Wind Chill Pearl

APR

2024 Prius Prime

4.99%APR.
60mos

Applies to 3 trims Exp. 06/30/25

Starting MSRP $32,975

Get 4.99% APR financing for 60 months on a new 2024 Prius Prime

Qualified buyers can finance a new 2024 Prius Prime at 4.99% APR for 60 Months.

Offer Terms & Conditions

Qualified customers who finance a new 2024 Prius Prime can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IA, KS, MO, ND, NE, SD regardless of buyer's residency; void where prohibited. Expires 06-30-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

Lease Cash

2024 Prius Prime

$4,500TFS Lease Cash

Applies to 3 trims Exp. 06/30/25

Starting MSRP $32,975

Get $4,500 Cash Back on a new 2024 Prius Prime

Qualify for $4,500 TFS Lease Cash on a new 2024 Prius Prime

Offer Terms & Conditions

$4,500 Cash from Toyota Financial Services, Inc. on the lease of a new 2024 Prius Prime from participating dealer's stock and subject to vehicle availability. Must lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease. There is no cash back option. Lease terms on approved credit. Not all customers qualify. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash, Lease Subvention Cash. Offer available in IA, KS, MO, ND, NE, SD regardless of buyer's residency; void where prohibited. Expires 06-30-2025. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

Cash

College Rebate

$500College Rebate

Applies to multiple series Exp. 06/30/25

College Rebate: $500 rebate on select new Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles and Scion Certified Pre-Owned Vehicles!

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.

Click here to submit your information to see if you qualify for this offer.

Offer Terms & Conditions

College Rebate is available on all new and unlicensed 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Land Cruiser, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 grsupra, 2024 toyotacrown, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 GR Supra, 2026 Toyota Crown. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 06-03-2025 through 06-30-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

Cash

Military Rebate

$500Military Rebate

Applies to multiple series Exp. 06/30/25

$500 Military Rebate for qualified U.S. Military Personnel

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota.

Click here to submit your information to see if you qualify for this offer.

Offer Terms & Conditions

$500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Land Cruiser, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 grsupra, 2024 toyotacrown, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 GR Supra, 2026 Toyota Crown through participating Toyota Dealers and Toyota Financial Services, dated from 06-03-2025 through 06-30-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

View Inventory Estimate Payment Find Your Trade-In Value

Prius Prime

Drag to Rotate

Swipe to Rotate

Limited availability. Colors may vary by model.

2024 Prius Prime SE shown in Wind Chill Pearl

APR

2024 Prius Prime

4.99%APR.
60mos

Applies to 3 trims Exp. 06/30/25

Starting MSRP $32,975

View Inventory Estimate Payment Find Your Trade-In Value

Get 4.99% APR financing for 60 months on a new 2024 Prius Prime

Qualified buyers can finance a new 2024 Prius Prime at 4.99% APR for 60 Months.

Offer Terms & Conditions

Disclaimer(s)

Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,195 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,450 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,450 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ4X), $1,495 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,595 for Small Pickup (Tacoma, Tacoma HV), $2,095 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.