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The Prius Concept Bike
An aero road bike infused with Prius innovation.

Toyota reached out to Parlee Cycles and Deeplocal to build an aero road bike infused with the same innovation that went into the design of the Prius. We started with a monocoque carbon-fiber frame, built-in smartphone dock and countless wind-tunnel-tested aerodynamic tweaks. But it was the helmet that was truly inspired. Built-in electrodes were able to read brain activity, allowing riders to shift gears with their mind. Now that’s going places.