2023 PRIUS PRIME
Convenience on display. Prius Prime’s available 12.3-in. Toyota Audio Multimedia touchscreen display lets you control a variety of functions with ease. Clearly see where you’re going with turn-by-turn directions, access multimedia functions, and connect your smartphone wirelessly to enjoy your favorite apps, playlists and more.
This driver-assistance feature helps ease the burden of the stressful stop-and-go of a traffic jam by providing control of the vehicle steering, braking and acceleration at speeds under 25 mph. This system is designed for limited-access roadways, and with the driver monitor camera confirming the driver's eyes are on the road, hands-free operation is possible. Traffic Jam Assist requires an active Drive Connect trial or subscription.
Take advantage of what's already in your pocket. Digital Key capability (requires Remote Connect trial or subscription; 1-year trial included) enables you to lock/unlock and start/stop your Prius Prime with your Bluetooth®-connected smartphone.
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot.
Prius Prime’s available Panoramic View Monitor helps you check your surroundings for hazards. It uses four different cameras to display a panoramic view around the vehicle. When you’re parked and using the Moving View setting, Prius Prime creates an animated virtual view from above to give you a bigger picture of what’s around the vehicle.
Information that meets the eye. Prius Prime’s top-mount Multi-Information Display (MID) is placed right above the steering wheel to clearly give you vehicle details, outside temperature, driver-assist system information and more—all within easy view.
With Prius Prime’s available Qi-compatible wireless charger you can simply place your Qi-compatible device to wirelessly charge up while on the go. And for more versatility and added convenience, Prius Prime comes with six USB-c ports so you can connect to and power up a variety of devices.
With a fully charged battery, Prius Prime has a manufacturer-estimated all-electric driving range of up to 44 miles. Plug into a standard outlet or Level 2 charger and, with a full charge, you can deliver power for most of your commutes.
The combination of gas engine and electric motor works to provide sufficient power when you need it and remarkable efficiency when you don't.
All the range without the anxiety. While Prius Prime’s hybrid engine and electric motor seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to a manufacturer-estimated 52 combined mpg rating.
Prius Prime’s Hybrid Synergy Drive® system helps maximize output from both the gas engine and electric motors. With 220 horsepower, it has plenty of power and gets quick off the line with a 0-60 mph time of 6.6 seconds.
Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.
Adding to Prius Prime’s flowing silhouette are available lightweight 19-in. aluminum alloy wheels. Designed specifically for Prius Prime, they bring a more modern style that’s sure to turn heads.
Prius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Find excitement in every drive. Prius Prime features sport seats with red accents that show off its sporty look that matches its drive.
Add warmth to every drive. With available front and rear heated seats, you and your passengers can find a little more comfort with the press of a button.
Open Prius Prime’s rear hatch to reveal ample cargo room for your belongings. If you need more space, fold down either side of the 60/40 rear seats to adapt to your needs. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.
Designed to enhance every moment behind the wheel, Prius Prime’s available 12.3-in. Toyota Audio Multimedia touchscreen gives you access to Drive Connect, which includes Cloud Navigation, Destination Assist and Intelligent Assistant. It heightens your interactions through sight, touch and even voice recognition that lets you activate the system with a phrase like, “Hey, Toyota.” From listening to music to finding your destinations, and more—stay connected to every adventure. Drive Connect trial or subscription is required. 4G network dependent.
Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius Prime, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius Prime’s multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.
Stay connected on the road. By pairing your compatible Android™ phone with the audio multimedia system, Android Auto™ lets you get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.
With the SiriusXM® 3-month Platinum Plan trial subscription, you get 425+ channels, including 165+ channels in your vehicle, to listen to ad-free music, plus sports, news, comedy and more. Innovative features in Prius Prime make it even easier to search, discover and listen than ever before through personalized channel recommendations curated just “For You,” plus the Live Sports category puts all your games and teams in one place for easy access.
Toyota's available Remote Connect feature allows you to access select vehicle capabilities and monitor vehicle status all through the Toyota app. Remote Connect’s Digital Key capability allows you to lock and unlock doors and start and stop the engine when it senses your smartphone nearby. 1-year trial for Remote Connect included. Subscription required after trial. 4G network dependent.
When you enable available Wi-Fi Connect, you can turn your Prius Prime into a hotspot with 4G connectivity. This feature allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. With Integrated Streaming, you can connect to your Apple Music® and Amazon Music subscriptions, giving you access to your personalized playlist. Wi-Fi Connect, with up to 3 GB within the included 30-day trial. Subscription required after trial. 4G network dependent.
When the unexpected occurs, with an active Safety Connect® trial or subscription, you’ll have help available. Drivers can be connected to our 24/7 response center at the touch of a button. In case of an accident or emergency, an agent can notify local emergency services to request dispatch to the vehicle’s location. You also get 24/7 Roadside Assistance and Stolen Vehicle Locator, to give you peace of mind that help is on the way, so you can be on yours. Up to 10-year trial included. Activation required. 4G network dependent.
Take the stress out of being in unfamiliar territory. With a Drive Connect trial or subscription, the Cloud Navigation and Intelligent Assistant features help you find where you need to be, while Destination Assist allows you to talk to a live agent while they help you find your destination’s coordinates and offer directions on how to get there. Available on select models: One-year trial subscription included. Subscription required after trial. 4G network dependent.
With an active Service Connect trial or subscription, you'll have a convenient way to help make sure your Prius Prime is running its best. Up to 10-year trial included. Activation required. 4G network dependent.
Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) with Driver Monitor Camera is designed to use camera recognition and monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.
Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.
Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius Prime’s blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
By using radar sensors inside the rear bumper, Safe Exit Assist helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, Safe Exist Assist can provide an audible alert, as well as a visual alert on the side mirrors.
Every new Prius Prime comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 3 years, unlimited mileage.
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.