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2024 RAV4 Prime

Starting MSRP $ 43,690

RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof with Premium Package. Limited availability.

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

Powered to outdo the ordinary.

With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.

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DRAG TO ROTATE
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SELECT A COLOR
Blueprint/Midnight Black Metallic Roof

Prices and colors may vary by model.
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RAV4 Prime Specs

POWERTRAIN

AWD

NET COMBINED HORSEPOWER

302 HP Combined

ALL-ELECTRIC DRIVING RANGE

42 Miles of EPA-Estimated All-Electric Driving Range

MPGe

94

0-60 MPH

5.7 Seconds

GROUND CLEARANCE

Up to 8.2 Inches

Good looks go a long way.

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Imagine the Benefits
Incentives & Rebates based on your location:  

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

Add energy to your sense of adventure.

Discover what makes RAV4 Prime stand out.

Primed for performance.

With 302 net combined horsepower and AWD, RAV4 Prime is ready to impress. Plug in to charge up with an EPA-estimated all-electric driving range of 42 miles and keep it going with its plug-in hybrid engine’s EPA-estimated combined 94 MPGe rating.

Comfort that goes the distance.

RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.

Be connected and in command.

Take advantage of an available 10.5-in. multimedia display, an available Head-Up Display (HUD) and 12.3-in. color Multi-Information Display (MID) to give you all the info you need for a drive that’s centered around you.
AUDIO MULTIMEDIA
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Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.”




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Enhanced RAV4 Prime Battery Warranty

We have expanded our Hybrid Battery Warranty to reflect our confidence in the quality, dependability and reliability of our products. Select Toyota hybrid battery warranties will cover 10 years from date of first use 150,000 miles, whichever comes first.

Find the right model for you.
unique grades to choose from
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SE
$43,690
Base MSRP
38/94
Est. MPG /MPGe
  • 18-in. 5-spoke painted and machined sport alloy wheels
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals
  • Electronic On-Demand All-Wheel Drive (AWD)
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XSE
$47,560
Base MSRP
38/94
Est. MPG /MPGe
  • 19-in. 5-spoke painted and machined sport alloy wheels
  • Standard two-tone exterior color with Midnight Black Metallic roof
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals

We currently offer more low and zero emission vehicles than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.

Through the Toyota Environmental Challenge 2050, team members across the company, in every region of the world, are working to put Toyota’s global vision of respect for the planet into action. Challenge 2050 unites us all with a common purpose: to be more than just good stewards of the environment and to create positive changes beyond our facility boundaries.

Find the Right Offer and Deal for Your Next RAV4 Prime

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DEALS AND STEALS

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Awards & Recognition

2023 Toyota RAV4 Prime Is an IIHS TSP

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Specs & Details

Take a deeper dive into RAV4 Prime.