The 2023 Toyota RAV4 Prime

2023 RAV4 Prime

Starting MSRP $ 43,090

RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof with available Premium Package. Prototype shown with options.

Power up your drive.

With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.

SELECT A COLOR

Supersonic Red/Midnight Black Metallic Roof [extra_cost_color]

Prices and colors may vary by model.

{ "seriesType": "single", "enableGradeSelector": false, "enableNightshadeMode": false, "useBackgroundImages": true, "imageFormat": "png", "imageIndex": "5", "imageBackground": "black", "imagePath": "https://www.toyota.com/imgix/content/dam/toyota/jellies/max", "year": "2023", "series": "rav4prime", "color": "2SC", "grade": "xse", "trim": "4550", "vehicles": { "rav4prime_2023": { "colors": { "2SC": { "index": 0, "code": "2SC", "grade": "xse", "name": "Supersonic Red/Midnight Black Metallic Roof [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "3U5": { "index": 1, "code": "3U5", "grade": "se", "name": "Supersonic Red [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "1G3": { "index": 2, "code": "1G3", "grade": "se", "name": "Magnetic Gray Metallic", "tags": "Magnetic Gray Metallic", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "1D6": { "index": 3, "code": "1D6", "grade": "se", "name": "Silver Sky Metallic", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "8X8": { "index": 4, "code": "8X8", "grade": "se", "name": "Blueprint", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "040": { "index": 5, "code": "040", "grade": "se", "name": "Ice Cap", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "218": { "index": 6, "code": "218", "grade": "se", "name": "Midnight Black Metallic", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2QY": { "index": 7, "code": "2QY", "grade": "xse", "name": "Silver Sky Metallic/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2PS": { "index": 8, "code": "2PS", "grade": "", "name": "Wind Chill Pearl/Midnight Black Metallic Roof [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2QZ": { "index": 9, "code": "2QZ", "grade": "xse", "name": "Magnetic Gray Metallic/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2RA": { "index": 10, "code": "2RA", "grade": "xse", "name": "Blueprint/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } }, "grades": { "se": { "msrp": "43090", "colors": { "3U5": { "index": 0, "code": "3U5", "grade": "se", "name": "Supersonic Red [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "1G3": { "index": 1, "code": "1G3", "grade": "se", "name": "Magnetic Gray Metallic", "tags": "Magnetic Gray Metallic", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "1D6": { "index": 2, "code": "1D6", "grade": "se", "name": "Silver Sky Metallic", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "8X8": { "index": 3, "code": "8X8", "grade": "se", "name": "Blueprint", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "040": { "index": 4, "code": "040", "grade": "se", "name": "Ice Cap", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "218": { "index": 5, "code": "218", "grade": "se", "name": "Midnight Black Metallic", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4544", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } } }, "xse": { "msrp": "46960", "colors": { "2SC": { "index": 0, "code": "2SC", "grade": "xse", "name": "Supersonic Red/Midnight Black Metallic Roof [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2QY": { "index": 1, "code": "2QY", "grade": "xse", "name": "Silver Sky Metallic/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2PS": { "index": 2, "code": "2PS", "grade": "xse", "name": "Wind Chill Pearl/Midnight Black Metallic Roof [extra_cost_color]", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2QZ": { "index": 3, "code": "2QZ", "grade": "xse", "name": "Magnetic Gray Metallic/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } , "2RA": { "index": 4, "code": "2RA", "grade": "xse", "name": "Blueprint/Midnight Black Metallic Roof", "tags": "", "tooltip": { "label": "", "description": "", "ctaLabel": "", "ctaLink": "" }, "trim": "4550", "desktopBgImage": "", "tabletBgImage": "", "mobileBgImage": "", "backgroundColor" : "" } } } } } } }

Own the scenic route.

POWERTRAIN

AWD

HORSEPOWER

302 HP Combined

EV ONLY DRIVING RANGE

42 Miles

MPGe

0-60 MPH

5.7 Seconds

GROUND CLEARANCE

Up to 8.2 Inches

Imagine The Benefits

Incentives & Rebates based on your location:

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

Discover the potential in every day.

Take a quick look at some of the features that make RAV4 Prime stand out.

Feel the power.

With an impressive 302 combined net horsepower and AWD, RAV4 Prime is our most powerful RAV4 yet. Plug in to charge up with an EPA-estimated range rating of 42 miles of EV-only driving, and keep it going with its plug-in hybrid engine’s EPA-estimated combined 94 MPGe rating.

Find your comfort zone.

RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.

AUDIO MULTIMEDIA

Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.”

SiriusXM® has premium entertainment that you won’t hear anyplace else. With the SiriusXM 3-month Platinum Plan trial, you get 425+ channels, including 165+ channels in your vehicle, to enjoy ad-free music, plus sports, news, talk, comedy and more. Experience even more on the SXM App, featuring a collection of podcasts, Xtra channels of music, personalized Pandora® stations, SiriusXM® video and more.

Tech that keeps up with you.

Take advantage of an available 10.5-in. multimedia display, an available Head-Up Display (HUD) and 12.3-in. color Multi-Information Display (MID) to give you all the info you need for a drive that’s centered around you.

Pre-Collision System With Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Automatic High Beams

The Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detectable, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).

Enhanced RAV4 Prime Battery Warranty

For Toyota hybrid vehicles beginning with model year 2023, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Toyota: Owner's Warranty and Maintenance Guide for details.