RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof with available Premium Package. Prototype shown with options.
  • Extra-cost color.

2021 RAV4 PRIME

The ultimate power move.
$38,100
starting msrp
as shown $47,610
38/94 est. mpg /MPGe
 
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Supersonic Red
Prices and colors may vary by model.

RAV4 Prime Models (2)

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Imagine the Benefits

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Incentives & Rebates [incentives_9916]

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More miles, less fuel.

42
Miles EPA-Estimated EV Mode Range [rav4_prime_2021_ev_range]

Maximize Everything You Do

Take fuel efficiency to the next level by plugging in at home, at work or at any nearby public charging station. With up to an EPA-estimated 42-mile EV Mode driving range on a full charge, [rav4_prime_2021_ev_range] you could potentially drive using only electricity for short commutes. And don't worry—if you can't or forget to charge, RAV4 Prime will still run on its efficient gas engine as long as you have fuel.
More than
26,000
Charging Stations
Across the United States [charging_rav4_prime]
RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof with available Premium Package. Prototype shown with options.
  • Extra-cost color.

Hybrid Battery Warranty

Peace of mind for the long road ahead. From the 2020 model year forward, every Toyota Hybrid Battery Warranty [hybrid_battery_warranty] provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

RAV4 Prime Highlights

RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof [extra_cost_color] with available Premium Package. Prototype shown with options.
  • Extra-cost color.
Performance
RAV4 Prime is our quickest, most powerful RAV4 yet, with an impressive 302 combined net horsepower. And with its standard AWD providing added traction, inclement weather won’t put a damper on your drive.
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Technology
RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof [extra_cost_color] with available Premium Package. Prototype shown with options.
  • Extra-cost color.
Technology
With standard tech, it’s easy to stay connected. Available features such as a 9-in. touchscreen, JBL®-tuned sound system and Head-Up Display (HUD) give you one powerful driving experience.
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RAV4 Prime XSE shown in Black SofTex® [softex] trim with available Premium Package. Prototype shown with options.
  • SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
Interior
A cockpit designed with drivers—and style—in mind. Available Black SofTex® -trimmed seats with red contrast stitching help emphasize the sporty side of RAV4 Prime. Standard heated front seats help make it easy to dial in the right amount of comfort.
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RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof [extra_cost_color] with available Premium Package. Prototype shown with options.
  • Extra-cost color.
An Electrified Drive
The benefits of an EV with the go-anywhere capability of a hybrid. RAV4 Prime brings the best of all worlds with an EPA-estimated 42 miles of EV-only driving, and an EPA-estimated 94 MPGe in hybrid mode.
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Apple CarPlay® Compatible.

The ultimate copilot.

Use your compatible iPhone® with your Toyota's audio multimedia system so you can get directions, make calls, send and receive messages, and listen to music, while staying focused on your commute.

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Available on select Toyotas. Some Apple CarPlay® features, applications and services are not available in all areas. Screen depiction accurate at time of posting.

Take the simple way there.

Tell Siri® where you would like to go, and Apple Maps will guide you along the route to your destination.

Communicate safely on the road ahead.

Once your iPhone® is connected, you can make and receive calls and send and receive messages while using Siri®.

All your music. Beautifully arranged.

Turn your Toyota into your favorite venue by accessing your Apple Music®, podcasts and more from your audio multimedia system.

Android Auto Compatibility

The perfect driving companion.

Android Auto brings your favorite smartphone apps into one place, making it easier for drivers to access their favorite navigation, media and communication apps on the road.

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Google, Google Play, Google Maps and Android Auto are trademarks of Google LLC.

Let Google Maps lead the way.

It's easy to get where you're going with free voice-guided navigation, live traffic information, lane guidance and more.

Bring your music along for the ride.

With on-demand access to 40 million songs, Google Play Music allows you to stream endless music on the road (and anywhere else you want to listen).

Amazon Alexa [alexa]

"Hey, Alexa. Let's go places."

The Toyota+Alexa App brings Amazon Alexa connectivity into the vehicle driving experience.*

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*Concentrating on the road should always be your first priority while driving. Do not use the audio multimedia system if it will distract you. The Toyota+Alexa App requires a compatible Android or Apple® smartphone. Screen depiction accurate at time of posting.

What is Alexa?

With Alexa, you can ask to play music, listen to audiobooks, hear the news, check the weather, control smart home devices, get directions, find parking, and more—all while you keep your hands on the wheel and eyes on the road.

Meet Alexa.

Alexa lives in the cloud, so she is always getting smarter and updates are delivered automatically.

Using Alexa.

The more you talk to Alexa , the more she adapts to speech patterns, vocabulary and personal preferences.

Enjoy your 3-month trial subscription to SiriusXM®

What you love is on now.

Toyota vehicles equipped with SiriusXM® come with a 3-month All Access trial subscription. Choose from every channel in your vehicle and enjoy the deepest variety of music, ad-free. Root for your team anywhere you are. Hear all about your favorite stars and subjects. Every kind of comedy, with something to make you laugh. Get news from every source.

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More ways to listen, everywhere.

You can also enjoy SiriusXM® even when you're not in your vehicle. Get the SiriusXM® app on your phone, stream online,or listen on your connected devices at home.

Watch Video

Subscribers now get more than ever online and on the app.

Create your own ad-free Personalized Stations Powered by Pandora®. Hear over 100 ad-free Xtra channels of music for any mood, occasion or activity. Watch SiriusXM® videos of your favorite SiriusXM® shows, including Howard Stern. You can even access thousands of hours of On Demand shows and performances and get personalized recommendations.

EXPLORE CHANNELS
Available Premium JBL® Audio

Amplify your drive.

Designed specifically for Toyota, the JBL® speaker system delivers cleaner, crisper and more dynamic sound behind the wheel.

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Everything music should be.

Clari-Fi® restores the original sound of digitally compressed audio to add depth and color back into streamed music. The result: Each passenger can experience music the way the artist intended them to.