2023 RAV4 PRIME
RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.
A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions
City trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated range rating of 42 miles of EV-only driving. And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.
Wide-open roads. Sweeping bends. Thrilling corners. RAV4 Prime gives you the agility you crave, while still delivering a smooth, comfortable ride.
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
Turn up the convenience with a touch of RAV4 Prime’s available 10.5-in. multimedia display. And with a standard 3-month SiriusXM® Platinum Plan trial subscription, you’ll always be up for the drive.
The 12.3-in. Multi-Information Display (MID) presents turn-by-turn directions, safety info, alerts and more, all at a glance, so you can keep your eyes on the road
Get all the driving info you need projected right in front of you with RAV4 Prime’s available Head-Up Display (HUD).
Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports to power up. You can also place your device on the available Qi-compatible wireless smartphone charging pad found conveniently in the tray below the climate controls.
Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.
Available Front and Rear Parking Assist with Automatic Braking (PA w/AB) audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.
Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.
Expand everyone’s view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.
When the lights go down outside, RAV4 Prime XSE’s available LED room lights help you see better inside the cabin. The door switches are now illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.
Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”
RAV4 Prime XSE is available with a dramatic two-tone exterior design, further elevating the style of this dynamic-looking SUV.
RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flair and show off this SUV’s sporty side.
Available bright LED accent lights placed within the front bumper vents help amplify RAV4 Prime’s stylish good looks.
Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” From listening to music to finding your destinations, and more—stay connected to every adventure.
Bring along a familiar interface. With wireless Apple CarPlay® compatibility, you can use your compatible iPhone® with RAV4 Prime's audio multimedia system to get directions, make calls, send and receive messages and listen to music, while staying focused on your commute.
Stay connected on the road. By pairing your compatible Android™ phone with Bluetooth® to the audio multimedia system right from your pocket or bag, Android Auto™ compatibility lets you get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.
Enhance the soundtrack to every adventure with RAV4 Prime’s available JBL® Premium Audio system. The next-gen system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a subwoofer.
Smart technology at hand. Through touch or voice commands, with an active Remote Connect trial or subscription, you can locate your vehicle, lock or unlock the doors and even start the engine — all from your Apple Watch® or Android™ smartwatch. Available one-year trial subscription.
Turn RAV4 Prime into a hotspot. With an active Wi-Fi Connect trial or subscription, you can easily connect up to five devices. Wi-Fi Connect allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. Wi-Fi Connect with up to 3 GB within one-month trial.
Because the unexpected can happen at any time of day—or night. Every new RAV4 Prime comes with up to a 10-year trial of Safety Connect®, which includes Emergency SOS and 24/7 Toyota Roadside Assistance to help you drive with added peace of mind.
Take the stress out of being in unfamiliar territory. With an active Drive Connect trial or subscription, Destination Assist allows you to talk to a live agent while they help you find your destination’s coordinates along with directions on how to get there. Available one-year trial subscription.
Stay up to date on your RAV4’s information. Every new RAV4 Prime comes with up to a 10-year trial of Service Connect, which provides you with data such as mileage, fuel level and service history. Enable maintenance alerts and receive maintenance reminders that can also be sent to your preferred dealer for extra convenience. Up to a 10-year trial included.
The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
The Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detectable, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).
Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you’re in reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
RAV4 Prime comes standard with a driver and front passenger Advanced Airbag System with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags — eight airbags total.
Smart tech is designed to help keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm’s way. The system includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).
Every new RAV4 Prime comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance for 2 years, unlimited mileage.