{"as_manifesto_1":{"contentSection":"Hero","scene1BackgroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-1-background-image-min.png","scene1PortraitTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-1-portrait-text.svg","scene2Start":9.5,"scene2ForegroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-2-foreground-image-min.png","scene1Disclaimer":"Land Cruiser shown in Heritage Blue with Grayscape roof with available Premium Package and 20-in. wheels. Vehicle shown with options using visual effects.","scene2AnimationDuration":10.0,"aaVisibleMetric":"aa-pageload","scene2BackgroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-2-background-image-min.png","scene1AnimationDuration":7.5,"endDuration":2.0,"scene2PortraitTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-2-portrait-text.svg","scene1ForegroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-1-foreground-image-min.png","scene2Disclaimer":"The Toyota model or models shown are designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment. \u003cbr\u003e\u003cbr\u003e4Runner Trailhunter shown in Everest. Tacoma TRD Pro shown in Ice Cap with Black roof. Vehicles shown using visual effects.","scene1LandscapeTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-1-landscape-text.svg","scene2LandscapeTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-one/scene-2-landscape-text.svg"}}
{"as_adventure_rating_":{"contentSection":"Mapping Adventure","overviewImageCutlineText":"Land Cruiser shown in Trail Dust with Grayscape roof with available Premium Package and 20-in. wheels. Options shown.","overviewDescription":"Road maps, weather maps, topographical maps: By now, every inch of our world has been explored and catalogued. Or has it? Traditional maps show you how to navigate toward adventure, but what about one that reveals where it actually exists? By tracking the brain responses of adventurers, we\u0027re creating our own map—one that pinpoints the locations where these adventurers experienced that feeling.","overviewDesktopImageReference":"/content/dam/toyota/adventure-seekers/adventure_mapping/overview/adventure-mapping-overview-desktop.jpg","headerSubtitle":"FINDING THE FEELING OF ADVENTURE","aaVisibleMetric":"aa-component-view","overviewDesktopXLImageReference":"/content/dam/toyota/adventure-seekers/adventure_mapping/overview/adventure-mapping-overview-desktop.jpg","overviewPhoneImageReference":"/content/dam/toyota/adventure-seekers/adventure_mapping/overview/adventure-mapping-overview-mobile.jpg","headerNumberDesktopLargeImageReference":"/content/dam/toyota/adventure-seekers/01.png","headerNumberDesktopXLImageReference":"/content/dam/toyota/adventure-seekers/01.png","overviewTitle":"A New Kind of Map","overviewDesktopLargeImageReference":"/content/dam/toyota/adventure-seekers/adventure_mapping/overview/adventure-mapping-overview-desktop.jpg","headerNumberDesktopImageReference":"/content/dam/toyota/adventure-seekers/01.png","headerNumberTabletImageReference":"/content/dam/toyota/adventure-seekers/01.png","overviewTabTitle":"The Mission","headerTitle":"MAPPING ADVENTURE","overviewTabletImageReference":"/content/dam/toyota/adventure-seekers/adventure_mapping/overview/adventure-mapping-overview-desktop.jpg","headerNumberAlt":"01","headerNumberPhoneImageReference":"/content/dam/toyota/adventure-seekers/01.png","overviewImageAltText":"Land Cruiser shown in Trail Dust with Grayscape roof with available Premium Package and 20-in. wheels. 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{"as_manifesto_2":{"contentSection":"We get lost, find our way then choose to get lost again","scene1BackgroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-1-background-image-min.png","scene1PortraitTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-1-portrait-text1.svg","scene2Start":9.5,"scene2ForegroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-2-foreground-image-min.png","scene1Disclaimer":"Tundra Platinum CrewMax shown in Celestial Silver Metallic with available TRD Off-Road Package. Vehicle shown with options using visual effects.","scene2AnimationDuration":10.0,"aaVisibleMetric":"aa-component-view","scene2BackgroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-2-background-image-min.png","scene1AnimationDuration":7.5,"endDuration":2.0,"scene2PortraitTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-2-portrait-text1.svg","scene1ForegroundImageReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-1-foreground-image-min.png","scene2Disclaimer":"Sequoia Platinum shown in Lunar Rock with available TRD Off-Road Package. Vehicle shown with options using visual effects.","scene1LandscapeTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-1-landscape-text1.svg","scene2LandscapeTextSVGReference":"/content/dam/toyota/adventure-seekers/manifesto-two/scene-2-landscape-text1.svg"}}
{"as_trail_restoration_368409373":{"contentSection":"Trail Restoration","overviewImageCutlineText":"Tacoma Trailhunter shown in Bronze Oxide.","overviewDescription":"Adventure thrives when trails stay open. That’s why Toyota and onX Offroad are restoring off-road trails with help from outdoor enthusiasts and conservation groups. Together, we’re helping preserve paths to remote places, while connecting the people who explore them. Every restored trail is an invitation to find what\u0027s waiting beyond the map.","overviewDesktopImageReference":"/content/dam/toyota/adventure-seekers/01_trail_restoration/overview/TAH_MY25_0035_V001_R1_1024.jpg","headerSubtitle":"PUTTING ADVENTURE BACK ON THE MAP","aaVisibleMetric":"aa-component-view","overviewDesktopXLImageReference":"/content/dam/toyota/adventure-seekers/01_trail_restoration/overview/TAH_MY25_0035_V001_R1_1920.jpg","overviewPhoneImageReference":"/content/dam/toyota/adventure-seekers/01_trail_restoration/overview/TAH_MY25_0035_V001_R1_375.jpg","headerNumberDesktopLargeImageReference":"/content/dam/toyota/adventure-seekers/02.png","headerNumberDesktopXLImageReference":"/content/dam/toyota/adventure-seekers/02.png","overviewTitle":"TRAILS CONNECT US TO ADVENTURE","overviewDesktopLargeImageReference":"/content/dam/toyota/adventure-seekers/01_trail_restoration/overview/TAH_MY25_0035_V001_R1_1440.jpg","headerNumberDesktopImageReference":"/content/dam/toyota/adventure-seekers/02.png","headerNumberTabletImageReference":"/content/dam/toyota/adventure-seekers/02.png","headerTitle":"Restoring Detours","overviewTabletImageReference":"/content/dam/toyota/adventure-seekers/01_trail_restoration/overview/TAH_MY25_0035_V001_R1_768.jpg","headerNumberAlt":"02","headerNumberPhoneImageReference":"/content/dam/toyota/adventure-seekers/02.png","overviewImageAltText":"Tacoma Trailhunter shown in Bronze Oxide.","trails":[{"subtitle":"North Coast Range, California","quoteAttributionName":"Dean Joyner","totalVolunteers":"65","description":"The Mendocino National Forest is home to one of the West\u0027s most dynamic off-road trail systems—offering everything from tight single-track to forest roads winding through towering pines and mountain terrain. 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Along with support from onX Offroad and Toyota, Alexandria Lewis of Mountain West Recreation Alliance helped spearhead efforts to build over 1500 feet of jack fencing, install trail signage, and clear a mile of overgrowth—keeping riders on legal routes while opening new possibilities. 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Model image
2025
4Runner
$41,270
Starting MSRP
20/26
false
Model image
2026
Tundra
$41,260
Starting MSRP
18/23
false
Model image
2026
Tacoma
$32,145
Starting MSRP
21/26
false
Model image
2026
Land Cruiser
$57,200
Starting MSRP
22/25
false
Model image
2026
Sequoia
$64,025
Starting MSRP
21/24
false