Four Touring shown in Hypersonic Red (extra-cost-color) with available Premium Convenience Package. Prototype shown with options. Production model may vary.

2017 PRIUS

Take everyone by surprise.

See 2016 Prius

$24,685

starting msrp

as shown $32,115

54/50 est. mpg

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Hypersonic Red

Prices and colors may vary by model.

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Prius Models (7)

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Prius One

$23,475 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
15-in. 5-spoke alloy wheels with full wheel covers
Bi-LED projector low- and high-beam headlights with auto-off feature
Integrated backup camera
Smart Key System on driver’s door with Push Button Start

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Prius Two

$24,685 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
15-in. alloy wheels with two-tone wheel covers

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Prius Two Eco

$24,700 starting

58/53 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
Bi-LED projector low- and high-beam headlights with auto on/off feature
4.2-in. color dual Multi-Information Display (MID)
Cruise control

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Prius Three

$26,250 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
15-in. 5-spoke alloy wheels with two-tone wheel covers
Smart Key System on three doors with Push Button Start and remote illuminated entry
Entune^™ Premium Audio with Integrated Navigation and App Suite
Qi-compatible wireless smartphone charging

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as shown $28,510

Prius Three Touring

$28,115 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
17-in. 5-spoke alloy wheels
SofTex^®-trimmed heated front seats
Integrated fog lights with LED accent lights

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Prius Four

$29,135 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
SofTex^®-trimmed heated front seats
Available color Head-Up Display (HUD)

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as shown $32,115

Prius Four Touring

$30,015 starting

54/50 est. mpg
Toyota Safety Sense^™ P (TSS-P) standard
Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
Available Entune^™ Premium JBL^® Audio with Integrated Navigation and App Suite
Rain-sensing variable intermittent windshield wipers

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Exterior Photos

11 PHOTOS

Interior Photos

9 PHOTOS

Videos

9 VIDEOS

360 Interior Tour

EXPERIENCE PRIUS

Prius Highlights

Four Touring interior shown in Black SofTex^® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Toyota Safety Sense^™ (TSS) Standard

Every 2017 Prius model is equipped Toyota Safety Sense^™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.

LEARN MORE

Four Touring shown in Hypersonic Red [extra_cost_color] with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Extra-cost color.

Exterior

LED headlights, LED taillights, and available 17-in. wheels help Prius make one powerfully stylish statement.

LEARN MORE

Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Performance

A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.

LEARN MORE

Four Touring interior shown in Black SofTex^® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Technology

Available features like Qi-compatible wireless smartphone charging and Intelligent Clearance Sonar (ICS) help you get more fun from every drive.

LEARN MORE

Prius Highlights

Four Touring interior shown in Black SofTex^® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Toyota Safety Sense^™ (TSS) Standard

Every 2017 Prius model is equipped Toyota Safety Sense^™ P (TSS-P), ...

Every 2017 Prius model is equipped Toyota Safety Sense^™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.

LEARN MORE

Show Less

Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Extra-cost color.

Exterior

LED headlights, LED taillights, and available 17-in. wheels help Prius make one powerfully stylish statement.

LEARN MORE

Show Less

Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Performance

A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help...

A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.

LEARN MORE

Show Less

Four Touring interior shown in Black SofTex^® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Technology

Available features like Qi-compatible wireless smartphone charging and Intelligent...

Available features like Qi-compatible wireless smartphone charging and Intelligent Clearance Sonar (ICS) help you get more fun from every drive.

LEARN MORE

Show Less

PRIUS vs. the COMPETITION

See Detailed Comparisons

2017 Toyota Prius Was Named Best Hybrid Car for the Money by U.S. News & World Report

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Offers Near You

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Prius in Your Area

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metaData.adDisclaimerCodes CSV: tss,epa_2017_prius,msrp,2016_best_selling_brand,lda,full_drcc,pre_collision_tss,pedestrian,auto_highbeam,epa_2017_prius_two_eco

Lane Departure Alert is designed to read lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.

Based on manufacturer estimates, MY and CY 2015 sales.

MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks, SUVs and Van (Sienna, C-HR, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.

The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner's Manual for additional limitations and details.

2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.

Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details.

Full-Speed Range Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner's Manual for additional limitations and details.

Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.

The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.

MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks, SUVs and Van (Sienna, C-HR, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
2016 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated mileage. Actual mileage will vary.
2017 EPA-estimated 19 city/27 highway/22 combined mpg for Sienna FWD. Actual mileage will vary.
2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
2017 EPA-estimated 43 city/39 highway/41 combined mpg for Prius v. Actual mileage will vary.
2017 Prius Prime EPA-estimated combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov.
2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
2016 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.
2018 C-HR preliminary 27 city/31 highway/29 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object's shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for additional limitations and details.
Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details.
Extra-cost color.
The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner's Manual for additional limitations and details.
2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
View U.S. News Best Cars at http://usnews.rankingsandreviews.com/cars-trucks/toyota/prius.
Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner's Manual for additional limitations and details.
Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.

2017 PRIUS

Take everyone by surprise.

Prius Highlights

Prius Highlights

Toyota Safety Sense™ (TSS) Standard

Exterior

Performance

Technology

PRIUS vs. the COMPETITION

2017 Toyota Prius Was Named Best Hybrid Car for the Money by U.S. News & World Report

Toyota Safety Sense^™ (TSS) Standard