2023 Toyota Prius | Toyota.com

2023 Prius

Starting MSRP $ 27,450

Limited AWD shown in Cutting Edge. Prototype shown.

The hybrid reborn.

Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.

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Cutting Edge

Prices and colors may vary by model.

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Prius Specs

HORSEPOWER

194 FWD, 196 AWD

MPG (city/highway)

Up to 57

ENGINE

2.0L 4-Cylinder Hybrid

TRANSMISSION

Electronically controlled Continuous Variable Transmission (ECVT)

DRIVETRAIN

Standard Front-Wheel Drive, Available All-Wheel Drive

0-60

7.2 FWD, 7.0 AWD Seconds

Designed to inspire.

Innovation with style.

Striking from any angle, Prius’ sleek silhouette is defined by smooth curves and sharp details. And available 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

Impressive performance.

Prius’ new Hybrid Synergy Drive® system puts more power to the ground. With up to 196 hp, available Electronic On-Demand All-Wheel Drive (AWD) and efficiency at its core, Prius is ready to turn every commute into an adventure.

Intelligence in every turn.

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more confidence. From the ease of available Advanced Park to simple voice navigation capabilities, you’ll find yourself enjoying all the benefits of what Prius can do for you.

Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Drive Stop System (EDSS) is designed to monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.
Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams

Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.