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2023 Prius

Starting MSRP $ 27,450

Limited AWD shown in Cutting Edge. Prototype shown.

The hybrid reborn.

Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.

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Cutting Edge

Prices and colors may vary by model.

Prius Specs

HORSEPOWER

194 FWD, 196 AWD

MPG (city/highway)

Up to 57

ENGINE

2.0L 4-Cylinder Hybrid

TRANSMISSION

Electronically controlled Continuous Variable Transmission (ECVT)

DRIVETRAIN

Standard Front-Wheel Drive, Available All-Wheel Drive

0-60

7.2 FWD, 7.0 AWD Seconds

Style that goes the extra mile.

Designed to inspire.

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Innovation with style.

Striking from any angle, Prius’ sleek silhouette is defined by smooth curves and sharp details. And available 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
Impressive performance. feature image
Impressive performance. feature image
Impressive performance. feature image

Impressive performance.

Prius’ new Hybrid Synergy Drive® system puts more power to the ground. With up to 196 hp, available Electronic On-Demand All-Wheel Drive (AWD) and efficiency at its core, Prius is ready to turn every commute into an adventure.
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Intelligence in every turn. feature image

Intelligence in every turn.

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more confidence. From the ease of available Advanced Park to simple voice navigation capabilities, you’ll find yourself enjoying all the benefits of what Prius can do for you.
Discover Your Prius
unique grades to choose from
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LE
$27,450
Starting MSRP
57/56
Est. MPG
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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LE AWD
$28,850
Starting MSRP
53/54
Est. MPG
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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XLE
$30,895
Starting MSRP
52/52
Est. MPG
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver's seat
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XLE AWD
$32,295
Starting MSRP
49/50
Est. MPG
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
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Limited
$34,465
Starting MSRP
52/52
Est. MPG
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia display
  • 8-speaker JBL® Premium Audio including amplifier
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Limited AWD
$35,865
Starting MSRP
49/50
Est. MPG
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia display
  • 8-speaker JBL® Premium Audio including amplifier

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