View All Vehicles
Four Touring shown in Hypersonic Red (extra-cost-color) with available Premium Convenience Package. Prototype shown with options. Production model may vary.

2017 PRIUS

Take everyone by surprise.

See 2016 Prius
$24,685
starting msrp
as shown $32,115
54/50 est. mpg
 
Swipe to Rotate
Hypersonic Red
Prices and colors may vary by model.
Prius Models (7)
View Details
 
Prius One
$23,475 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with full wheel covers
  • Bi-LED projector low- and high-beam headlights with auto-off feature
  • Integrated backup camera
  • Smart Key System on driver’s door with Push Button Start
 
Prius Two
$24,685 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. alloy wheels with two-tone wheel covers
 
Prius Two Eco
$24,700 starting
  • 58/53 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Bi-LED projector low- and high-beam headlights with auto on/off feature
  • 4.2-in. color dual Multi-Information Display (MID)
  • Cruise control
 
Prius Three
$26,250 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers
  • Smart Key System on three doors with Push Button Start and remote illuminated entry
  • Entune Premium Audio with Integrated Navigation and App Suite
  • Qi-compatible wireless smartphone charging
as shown $28,510
Prius Three Touring
$28,115 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels
  • SofTex®-trimmed heated front seats
  • Integrated fog lights with LED accent lights
 
Prius Four
$29,135 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • SofTex®-trimmed heated front seats
  • Available color Head-Up Display (HUD)
as shown $32,115
Prius Four Touring
$30,015 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Available Entune Premium JBL® Audio with Integrated Navigation and App Suite
  • Rain-sensing variable intermittent windshield wipers

Prius Highlights

Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Toyota Safety Sense (TSS) Standard
Every 2017 Prius model is equipped Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
LEARN MORE
Four Touring shown in Hypersonic Red [extra_cost_color] with available Premium Convenience Package. Prototype shown with options. Production model may vary.
  • Extra-cost color.
Exterior
LED headlights, LED taillights, and available 17-in. wheels help Prius make one powerfully stylish statement.
LEARN MORE
Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Performance
A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.
LEARN MORE
altText
Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
Technology
Available features like Qi-compatible wireless smartphone charging and Intelligent Clearance Sonar (ICS) help you get more fun from every drive.
LEARN MORE
PRIUS vs. the COMPETITION
See Detailed Comparisons
2017 Toyota Prius Was Named Best Hybrid Car for the Money by U.S. News & World Report

See All Reviews & Details
  • Lane Departure Alert is designed to read lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
  • Based on manufacturer estimates, MY and CY 2015 sales.
  • MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $960 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  • 2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
  • The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner's Manual for additional limitations and details.
  • 2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
  • Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details.
  • Full-Speed Range Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner's Manual for additional limitations and details.
  • Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
  • The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.