2017 Toyota Prius Prime Plug-In Hybrid | Let's imagine the new possible.

The All-New Prius Prime

Let's imagine the new possible.

Prius Prime is our most advanced hybrid yet.

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The hybrid you can charge.

$27,100
starting msrp [msrp]
as shown $33,100 [msrp]

54/133
est. mpg [epa_2017_prime_combined]/MPGe [epa_2017_prime_mpge]

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Magnetic Gray Metallic

Build Local Specials

Prius Prime Models (3)

Includes:
Toyota Safety Sense^™ P (TSS-P) [tss]
Quad-LED projector headlights
Carbon-fiber-reinforced-polymer rear hatch
Remote A/C System [remote_ac] [phv_remote_air]
Smart Key System [smart_key_system] on driver’s door with Push Button Start

Adds to or replaces features offered on Plus:
11.6-in. HD multimedia display
SofTex^®-trimmed heated front seats
Qi-compatible wireless smartphone charging [qi_wireless]
Smart charging cable lock

Adds to or replaces features offered on Premium:
Color Head-Up Display (HUD)
Intelligent Clearance Sonar (ICS) [ics] with Intelligent Parking Assist (IPA) [ipa]
Blind Spot Monitor (BSM) [bsm] and Rear Cross-Traffic Alert (RCTA) [rcta]
Integrated LED fog lights and LED accent lights

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Meet the Family

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Exterior Photos

14 PHOTOS

Interior Photos

12 PHOTOS

Videos

5 VIDEOS

360 Interior Tour

EXPERIENCE PRIUS PRIME

STARTING MSRP [msrp]

27,100

Prototype shown with options. Production model may vary.

Better

It’s Prime time. Efficiency has no limits.

The all-new Prius Prime is the most efficient car in its class, [prime_most_efficient_short] with an EPA-estimated 133 MPGe. [epa_2017_prime_mpge] What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.

640

Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]

133

EPA-Estimated MPGe [epa_2017_prime_mpge]

EPA-Estimated Combined mpg [epa_2017_prime_mpg]

Up to

4,500

Federal Tax Credit [prime_incentives]

Prototype shown with options. Production model may vary.

FURTHER

Commuting + everyday use

Get more from each and every drive.
EPA-estimated 25 miles [prime_2017_ev_range] of EV Mode [prime_hybrid_caution] driving range.

Extended drives + longer trips

Explore more of the open road. EPA-estimated 640 miles [prime_2017_range_rating] of total driving range.

More miles.
More moments.

Advanced materials, an innovative design, and simple and convenient charging come together to help you accomplish more. The option to choose drive modes helps you select the perfect drive. Additionally, Prime has an available intelligent drive coach [predictive_efficient_drive] feature that learns your routes to help elevate your efficiency even further.

LEARN MORE

HOME

WORK

640

MILES EPA-ESTIMATED TOTAL DRIVING RANGE [prime_2017_range_rating]

WEEKEND

Prototype shown with options. Production model may vary.

SHARPER

Prototype shown with options. Production model may vary.

Take charge with
smart tech.

The available 11.6-in. HD multimedia display is as big as your imagination, with an intuitive feel. Comfort and convenience are a priority inside Prius Prime, with seats that help support you in almost any adventure. It’s a welcoming space that invites more possibilities.

LEARN MORE

11.6

INCH DISPLAY

133

EST. MPGe [epa_2017_prime_mpge]

SMARTER

EV or hybrid? Or both.

Choose between EV Mode [prime_hybrid_caution] and hybrid power, and go ever farther.

640

Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]

Up To

Miles EPA-Estimated EV Mode Range [prime_2017_ev_range]

133

EPA-Estimated MPGe [epa_2017_prime_mpge]

Up to

$4,500

FEDERAL
TAX INCENTIVES [prime_incentives]

Greater

Imagine the Benefits

How far do you drive to work each day? If you give us your one-way commute mileage, we’ll crunch the numbers and estimate the annual savings and benefits you may see by commuting with Prius Prime.

Based on EPA estimates. Comparisons are made against 2017 EPA-estimated average midsize competitive set, for gas (26.31 mpg) and hybrid (43.92 mpg). [prime_tco_doesource] [prime_calculations]

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I have workplace charging

Based on your location

Set Location

Visit <a href="http://fueleconomy.gov">fueleconomy.gov</a> for more information.

Prototype shown with options. Production model may vary.

Easier

Harness Prime’s Full Potential

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

Less Than

5:30

HOURS

MINUTES

Type of Plug

Convenient charging—fast, easy, anytime Charging your Prime is easy and efficient. Enter your address or Zip Code to see available charging in your area—including free stations.

Please enter a valid zip code or address.

“...Without a doubt, the best Prius ever. High fuel economy? Check. More electric range than ever before? Check. A sweet safety suite? Check.”

"Put this all together and you have, without a doubt, the best Prius ever."

– AutoBlog

All quotes are from third-party sources and are not claims made by Toyota Motor Sales, U.S.A, Inc. Please refer to each featured article for more specific information.

“The Prius Prime exceeded my expectations, offering superior performance and increased electric range...”

“...exceeded my expectations, offering superior performance..."

– Cars.com

All quotes are from third-party sources and are not claims made by Toyota Motor Sales, U.S.A, Inc. Please refer to each featured article for more specific information.

"You'd be hard pressed to find a more comfortable cruiser, electric or not."

– Kelley Blue Book

From 2017 Toyota Prius Prime Quick Take on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. All quotes are from third-party sources and are not claims made by Toyota Motor Sales, U.S.A, Inc. Please refer to each featured article for more specific information.

“...Those who have been holding off on buying a new Prius until the Prime launch, I think you've made the right choice and you'll be happy you waited.”

“...I think you've made the right choice and you'll be happy you waited.”

– PriusChat

All quotes are from third-party sources and are not claims made by Toyota Motor Sales, U.S.A, Inc. Please refer to each featured article for more specific information.

"The new Toyota Prius Prime achieves eye-popping gas mileage figures — and makes it seem easy."

"…Prius Prime achieves eye-popping gas mileage figures — and makes it seem easy."

– USA Today

All quotes are from third-party sources and are not claims made by Toyota Motor Sales, U.S.A, Inc. Please refer to each featured article for more specific information.

Prius Prime vs. the Competition

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Industry Awards & Owner's Reviews

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Local Specials Near You

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Primes Near You

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MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks, SUVs and Van (Sienna, C-HR, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
2016 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated mileage. Actual mileage will vary.
2017 EPA-estimated 19 city/27 highway/22 combined mpg for Sienna FWD. Actual mileage will vary.
2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
2017 EPA-estimated 43 city/39 highway/41 combined mpg for Prius v. Actual mileage will vary.
2017 Prius Prime EPA-estimated combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov.
2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
2016 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.
2018 C-HR preliminary 27 city/31 highway/29 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details.
Do not use the Remote A/C feature when an occupant is in the vehicle.
Maximum operation duration of this system is ten minutes. System may not operate if the hybrid battery is under load or if the battery charge is low. While plugged in, this system operates using power from grid. See your Owner's Manual for further information.
Charge time is for standard 120V outlet. Always plug-in in accordance with Owner's Manual.
Government incentives are for informational purposes only. They are subject to change without notice, and do not constitute tax or legal advice. Government incentives are not within Toyota's control and all persons considering use of available incentives should consult with their own tax professional to determine eligibility, specific amount of benefit available, if any, and further details. State incentives are based on http://www.afdc.energy.gov/laws/state, and updated as of 9/9/16. All credits and rebates subject to approval by issuing entity. Please check with your local, state, or federal agency (IRS) and/or a tax professional for eligibility requirements.
Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Effectiveness depends on many factors. Depending on the conditions of roads, vehicles, weather, etc., Predictive Efficient Drive may not work as intended. See Owner's Manual for details.
Incentives and benefits listed are for informational purposes only. They are subject to change, expire or be exhausted without notice, and do not constitute tax, financial or legal advice. Incentives and benefits are not within Toyota's control and all persons considering use of available incentives and benefits should consult with their own tax or financial professional to determine eligibility, specific amount of benefit available, if any, and further details. All incentives, benefits, credits, exemptions, discounts and/or rebates subject to approval by issuing entity. Please check with your own tax or financial professional for eligibility requirements.
The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
A heavier-duty wall receptacle with GFCI (Ground-Fault Circuit Interrupter) and a dedicated circuit are recommended but not required.
Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object's shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for additional limitations and details.
The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
2017 Prius Prime EPA-estimated mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
Competitive set based on average midsize competitive vehicles, with a 2017 EPA-estimated midsize sedan vehicle average of 26.31 mpg (midsize sedan vehicle average includes Ford Fusion, Hyundai Sonata, Toyota Camry, Honda Accord, Kia Optima, Nissan Altima, Chevrolet Malibu, Chevrolet Impala) and a 2017 EPA-estimated midsize hybrid vehicle average of 43.92 mpg (midsize hybrid vehicle average includes Ford Fusion Hybrid, Hyundai Sonata Hybrid, Toyota Prius, Toyota Camry Hybrid, Honda Accord Hybrid, Kia Optima Hybrid, Ford C-Max Hybrid, Toyota Prius v, Chevrolet Malibu Hybrid). For more information, visit www.fueleconomy.gov/feg/download.shtml
Extra-cost color.
EV Auto Mode requires some level of charge to activate EV drive, and will trigger the engine as the battery drains, especially when accelerating. There are limited driving conditions—largely due to climate and temperature—that may require EV Auto Mode to turn off. See Owner's Manual for details.
The Toyota Complimentary Charging Program is open to all initial retail purchasers and lessees of the all-new Model Year 2017 Toyota Prius Prime automobile in the continental United States (including Alaska, but excluding Hawaii, Puerto Rico and/or the U.S. Virgin Islands) between the dates of October 1, 2016 and June 30, 2018; provided that, Toyota Motor Sales, U.S.A., Inc. reserves the right to close the Program to new enrollees at any time. The Program is being administered by ChargePoint. Eligible participants in the Program that meet the requirements set forth in these Toyota Program Terms and Conditions (including timely activation of the participant's ChargePoint Card) will receive complimentary plug-in electric vehicle charging on ChargePoint Network electric vehicle charging stations for a period of 100 consecutive days or $100 maximum, whichever occurs first. The 100 consecutive day period commences upon the earlier of: (a) the date of activation of the participant's ChargePoint radio frequency identification card known as a “ChargePoint Card” with ChargePoint, or (b) 30 days after the date of delivery of such participant's qualifying Prius Prime from a Toyota dealer within the continental U.S. A Program participant will not be eligible to receive the Program Benefit if such participant does not activate the ChargePoint Card within 130 days of the date of delivery of the participant's Prius Prime. For purposes of example only, if a Program participant activates the ChargePoint Card 20 days after the date of delivery of such participant's Prius Prime, the participant will be eligible for complimentary charging for a period of 100 consecutive days following activation, or $100 maximum, whichever occurs first; however, if a Program participant activates the ChargePoint Card 50 days after the date of delivery of such participant's Prius Prime, the participant will be eligible for only 80 consecutive days of complimentary charging from the date of activation, or $100 maximum, whichever occurs first. See full terms and conditions at toyota.chargepoint.com/legal
Based on 2017 Prius Prime EPA-estimated combined 133 MPGe, and non-luxury plug-in hybrid segment from www.fueleconomy.gov. Actual mileage will vary.
CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. Prime's EV Mode has an EPA-estimated driving range of 25 miles, allowing it to work under certain conditions at full highway speeds. EV Mode range will vary and is dependent upon many factors, including charging practice, driving style, road/traffic conditions, outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance and battery age. Battery capacity will decrease with time and use. See Owner's Manual for details.
2017 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.
Calculations based on 2017 Prius Prime EPA-estimated EV Mode range of 25 miles when vehicle is fully charged. Excludes driving conditions. Actual mileage traveled in EV Mode will vary and is dependent on many factors such as traffic, road and weather conditions, vehicle maintenance, driving speed and cargo load.
Calculations are based on 2017 Prius Prime EPA-estimated EV Mode range of 25 miles when vehicle is fully charged and an EPA-estimated 54 combined mpg. Calculations are based on driving in EV Mode until your battery is drained, upon which time your vehicle will automatically switch to hybrid mode. Actual fuel economy will vary and is dependent upon many factors, including driving style, road conditions, outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance, and changes in energy costs.
Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner's Manual for additional limitations and details.
Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.

2017 Yaris

2017 Yaris iA

2017 Corolla

2017 Corolla iM

2017 Camry

2017 Avalon

2017 86

2017 Sienna

2017 Tacoma

2017 Tundra

2018 C-HR

2017 RAV4

2017 Highlander

2017 4Runner

2017 Sequoia

2017 Land Cruiser

2017 Camry Hybrid

2017 Avalon Hybrid

2017 RAV4 Hybrid

2017 Highlander Hybrid

2017 Prius Prime

2017 Prius

2017 Prius c

2017 Prius v

2017 Mirai

Camry

Yaris

Sequoia

Tundra

RAV4

FT-4X Concept

The All-New Prius Prime

Let's imagine the new possible.

It’s Prime time. Efficiency has no limits.

FURTHER

Commuting + everyday use

Extended drives + longer trips

More miles.
More moments.

SHARPER

SMARTER

The All-New Prius Prime

Let's imagine the new possible.

It’s Prime time. Efficiency has no limits.

FURTHER

Commuting + everyday use

Extended drives + longer trips

More miles.More moments.

SHARPER

SMARTER

More miles.
More moments.