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The 2018 Prius Prime

Let's imagine the new possible.

Prius Prime is our most advanced hybrid yet.

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2018 Prius Prime
The hybrid you can charge.
$27,300
starting msrp [msrp]
as shown $33,300 [msrp]
54/133
est. mpg [epa_2018_prime_combined]/MPGe [epa_2018_prime_mpge]
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Magnetic Gray Metallic
Prius Prime Models (3)
STARTING MSRP [msrp]
27,300
Prototype shown with options
Better

It’s Prime time. Efficiency has no limits.

The Prius Prime is the most efficient car in its class, [prime_most_efficient_short] with an EPA-estimated 133 MPGe. [epa_2018_prime_mpge] What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.
640
Miles EPA-Estimated Total Driving Range [prime_2018_range_rating]
133
EPA-Estimated MPGe [epa_2018_prime_mpge]
54
EPA-Estimated Combined mpg [epa_2018_prime_mpg]
Up to
4,500
Federal Tax Credit [prime_incentives]
What does this mean?
The federal tax credit is based on vehicle battery capacity. This amount reflects Prius Prime’s maximum available federal tax credit, based on Prime's battery capacity. [prime_incentives]
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Calculate my savings
Prototype shown with options

FURTHER

Commuting + everyday use

Get more from each and every drive.
EPA-estimated 25 miles [prime_2018_ev_range] of EV Mode [prime_hybrid_caution] driving range.

Extended drives + longer trips

Explore more of the open road. EPA-estimated 640 miles [prime_2018_range_rating] of total driving range.

More miles.
More moments.

Advanced materials, an innovative design, and simple and convenient charging come together to help you accomplish more. The option to choose drive modes helps you select the perfect drive. Additionally, Prime has an available intelligent drive coach [predictive_efficient_drive] feature that learns your routes to help elevate your efficiency even further.

LEARN MORE
HOME
WORK
640
MILES EPA-ESTIMATED TOTAL DRIVING RANGE [prime_2018_range_rating]
WEEKEND
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SHARPER

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Take charge with
smart tech.
The available 11.6-in. HD multimedia display is as big as your imagination, with an intuitive feel. Comfort and convenience are a priority inside Prius Prime, with seats that help support you in almost any adventure. It’s a welcoming space that invites more possibilities.
LEARN MORE
11.6
INCH DISPLAY
133
EST. MPGe [epa_2018_prime_mpge]

SMARTER

EV or hybrid? Or both.
Choose between EV Mode [prime_hybrid_caution] and hybrid power, and go ever farther.
640
Miles EPA-Estimated Total Driving Range [prime_2018_range_rating]
Up To
25
Miles EPA-Estimated EV Mode Range [prime_2018_ev_range]
133
EPA-Estimated MPGe [epa_2018_prime_mpge]
What is MPGe?
This helps compare the mileage of driving in EV Mode [prime_hybrid_caution] to the commonly used mpg figure for gas vehicles. The Environmental Protection Agency (EPA) uses the mpg equivalent (MPGe) figure to convert the measurement of power used by plug-­in hybrid vehicles, electric vehicles and others not powered by liquid fuels into something that resembles the more familiar mpg rating. So, Prius Prime boasts an EPA-­estimated 133 MPGe [epa_2018_prime_mpge] when driving in EV Mode [prime_hybrid_caution] — an outstanding figure for plug-­in hybrid vehicles. For more information on MPGe and range, please see fueleconomy.gov.
Up to
$4,500
FEDERAL
TAX INCENTIVES [prime_incentives]
Greater
Imagine the Benefits

How far do you drive to work each day? If you give us your one-way commute mileage, we’ll crunch the numbers and estimate the annual savings and benefits you may see by commuting with Prius Prime.

Based on EPA estimates. Comparisons are made against 2018 EPA-estimated average midsize competitive set, for gas (27.08 mpg) and hybrid (43.09 mpg). [prime_tco_doesource]  [prime_calculations_2018]

Based on your location

Set Location

Visit <a href="http://fueleconomy.gov">fueleconomy.gov</a> for more information.
Easier
Harness Prime’s Full Potential

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

Less Than

5:30

HOURS

MINUTES

Type of Plug

Convenient charging—fast, easy, anytime Charging your Prime is easy and efficient. Enter your address or Zip Code to see available charging in your area—including free stations.
Please enter a valid zip code or address.
Prius Prime What's the Buzz
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  • Calculations based on 2018 Prius Prime EPA-estimated EV Mode range of 25 miles when vehicle is fully charged. Excludes driving conditions. Actual mileage traveled in EV Mode will vary and is dependent on many factors such as traffic, road and weather conditions, vehicle maintenance, driving speed and cargo load.
  • 2018 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.
  • 2018 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
  • CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. Prime's EV Mode has an EPA-estimated driving range of 25 miles, allowing it to work under certain conditions at full highway speeds. EV Mode range will vary and is dependent upon many factors, including charging practice, driving style, road/traffic conditions, outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance and battery age. Battery capacity will decrease with time and use. See Owner's Manual for details.