2023 Toyota Prius Prime

2023 Prius Prime

Starting MSRP from $ 32,350

XSE Premium shown in Guardian Gray. Options shown.

2023년 Prius Prime

기본 가격 $ 32,350

Guardian Gray 색상의 XSE Premium 차량임. 선택사항 장착.

Xe Prius Prime 2023

Giá khởi điểm từ $ 32,350

Xe bản XSE Premium được hiển thị với màu Xám Xanh Guardian Gray. Các tùy chọn được hiển thị.

2023 Prius Prime

Starting from $ 32,350

顯示為Guardian Gray色的XSE Premium車款。顯示選配。

2023 Prius Prime

Starting MSRP $ 32,350

XSE Premium shown in Guardian Gray. Options shown.

2023 Prius Prime

Starting MSRP $ 32,350

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

The Prius you
never saw coming.

Featuring a Hybrid Synergy Drive system® that runs on electricity

Featuring a Hybrid Synergy Drive system® that runs on electricity + gas

Thanks to its large battery pack, Prius Prime has a manufacturer-estimated all electric driving range rating up to 44 miles.

And when the battery runs low, Prius Prime will continue to run on its hybrid engine.

With 220 hp, you’ll enjoy its quick acceleration that will take you in and out of the city.

Take charge of what’s possible.

With Prius Prime’s plug-in capability, you’ll find yourself going farther than you thought possible.

SELECT A COLOR

Guardian Gray

Prices and colors may vary by model.

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Prius Prime Specs

ALL-ELECTRIC DRIVING RANGE

Up to 44 miles manufacturer-estimated all-electric driving range

HORSEPOWER

220

MPG/MPGe

52/127

0-60 MPH

6.6 seconds

TRANSMISSION

Electronically controlled Continuously Variable Transmission (ECVT)

ENGINE

2.0L 4-Cyl. w/electric motor

Seek out new possibilities.

Take a quick look at some of the features that make Prius Prime stand out.

Advanced intelligence in every drive.

From helping you get into that perfect parking spot with Advanced Park, to getting you through stop-and-go traffic with Traffic Jam Assist, Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial or subscription.

Optimized for performance.

Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles to help bring efficiency to your commutes.

Design with purpose.

With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

Imagine the Benefits

Incentives & Rebates based on your location

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

Maximize Everything You Do

FULL CHARGE

Up to 44 miles manufacturer-estimated all-electric driving range

More Than

42,000

Charging stations across the United States

Discover Your Prius Prime

unique grades to choose from

$32,350

Starting MSRP

52/127

Est. MPG/MPGe

Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
8.0-in. Toyota Audio Multimedia display

XSE

$35,600

Starting MSRP

48/114

Est. MPG/MPGe

19-in. alloy wheels and 195/50R19 tires
Qi-compatible wireless smartphone charging with charge indicator light
SofTex®-trimmed front seats with 8-way power-adjustable driver's seat

XSE Premium

$39,170

Starting MSRP

48/114

Est. MPG/MPGe

Fixed glass roof
12.3-in. Toyota Audio Multimedia touchscreen display
8-speaker JBL® Premium Audio including amplifier

Primed to go beyond.

As a plug-in hybrid, the Prius Prime reduces carbon emissions and supports Toyota’s efforts toward its Beyond Zero vision to reach beyond carbon neutrality with our products, services, and operations; and find new ways to make a positive impact on our planet and society. We currently offer more low and zero emissions vehicles combined than any other automaker to give customers the most choices to reduce their carbon footprint.

The Power of Choice

Our lineup offers your choice of electrified powertrain – Hybrid, Plug-In Hybrid, All-Electric and Fuel Cell Electric vehicles in a wide range of options to suit any lifestyle.
Going Above and Beyond

Whether we are decreasing plastic waste, supporting water conservation efforts, or expanding programs that support and protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.