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Adventure AWD shown in Ruby Flare Pearl and Limited AWD shown in Blizzard Pearl. Available roof rack cross bars shown. Adventure AWD prototype shown with options.

2018 RAV4

Built for the weekend escape.

See 2017 RAV4
$24,410
starting msrp
as shown $29,895 Adventure AWD
as shown $33,000 Limited AWD
23/30 est. mpg
 
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Galactic Aqua Mica
Prices and colors may vary by model.
RAV4 Models (10)
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LE
$24,410 starting
  • Toyota Safety Sense (TSS-P)
  • Entune™ Audio with integrated backup camera display
  • Soft-touch interior accents
  • Available AWD with Dynamic Torque Control
 
LE Hybrid
$27,135 starting
  • Toyota Safety Sense P (TSS-P)
  • 2.5L 4-cylinder hybrid engine
  • All-Wheel Drive with intelligence (AWD-i)
  • Backup camera with projected path static lines
 
XLE
$25,500 starting
  • Toyota Safety Sense P (TSS-P)
  • Dual zone automatic climate control with air filter
  • Available Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Available height-adjustable power liftgate with jam protection
  • Available Entune™ Premium Audio with Navigation and App Suite
 
XLE Hybrid
$29,030 starting
  • Toyota Safety Sense (TSS-P)
  • 2.5L 4-cylinder hybrid engine
  • All-Wheel Drive with intelligence (AWD-i)
  • Available Entune Premium Audio with Integrated Navigation and App Suite
 
Adventure
$27,700 starting
  • Toyota Safety Sense P (TSS-P)
  • 18-in. 5-spoke Black alloy wheels
  • Adventure grade shift lever
  • Black roof rails and available unique Adventure grade mudguards
 
SE
$28,790 starting
  • Toyota Safety Sense P (TSS-P)
  • Sport-tuned suspension
  • Steering wheel-mounted paddle shifters
  • Sport shift lever, floor mats and doorsill protectors
 
SE Hybrid
$32,185 starting
  • Toyota Safety Sense P (TSS-P)
  • Sport-tuned suspension
  • 18-in. 5-spoke Sport alloy wheels
  • Sport shift lever, floor mats and doorsill protectors
 
Limited
$30,905 starting
  • Toyota Safety Sense P (TSS-P)
  • SofTex®-trimmed 8-way power-adjustable driver’s seat with memory function
  • Available Entune™ Premium JBL® Audio with Navigation and App Suite
 
Limited Hybrid
$34,030 starting
  • Toyota Safety Sense (TSS-P)
  • Frameless auto-dimming rearview mirror with HomeLink®
  • Available Entune Premium JBL® Audio with Integrated Navigation and App Suite
  • 18-in. 5-spoke SuperChrome alloy wheels
 
Platinum
$34,750 starting
  • Toyota Safety Sense P (TSS-P)
  • Hands-free, foot-activated power liftgate with jam protection
  • Full-body color exterior
  • 5-door Smart Key System
  • Platinum doorsill protectors
  • Bird's Eye View Camera

RAV4 Highlights

Adventure AWD prototype shown with options in Ruby Flare Pearl [extra_cost_color] with available towing hitch receiver, [tow] XLE AWD shown in Magnetic Gray Metallic with available Extra Value "Plus" Package and Limited AWD shown in Blizzard Pearl. [extra_cost_color] Available roof rack cross bars shown.
  • Extra-cost color.
  • Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner's Manual. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. “Added vehicle equipment” includes additional standard/optional equipment and accessories added by the manufacturer, dealers, and/or vehicle owners. The only way to be certain of your vehicle's exact curb weight is to weigh your vehicle without passengers or cargo.
Capable Touches
Get off the beaten path with Adventure. The newest member of the RAV4 family features hearty 18-in. 5-spoke Black alloy wheels, durable rocker panel guards and integrated black roof rails.
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Toyota Safety Sense P (TSS-P)
RAV4’s standard Toyota Safety Sense P (TSS-P) is an active safety package that combines Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams (AHB), and Dynamic Radar Cruise Control (DRCC) to help you drive with confidence.
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SE interior shown in Black SofTex® with available cargo net hammock [cargo]
  • Cargo and load capacity limited by weight and distribution.
Cargo Utility
The available foot-activated power liftgate and 60/40 split rear seats bring added convenience to your adventure.
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Limited Hybrid interior shown with available Entune Premium JBL® Audio with Integrated Navigation [nav_system_xm] and App Suite [entune]
  • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
Comfort and Technology
Cold mornings are no match for RAV4’s available heated front seats, and with the available Entune Premium JBL® Audio with Integrated Navigation and App Suite, you’ll always stay connected.
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RAV4 vs. the COMPETITION
See Detailed Comparisons
2017 Toyota RAV4 Is an IIHS Top Safety Pick+ When Equipped With LED Headlights

See All Reviews & Details
  • Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner's Manual. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. “Added vehicle equipment” includes additional standard/optional equipment and accessories added by the manufacturer, dealers, and/or vehicle owners. The only way to be certain of your vehicle's exact curb weight is to weigh your vehicle without passengers or cargo.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. Availability and accuracy of the information provided by Scout® GPS Link is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. See toyota.com/entune for details. Scout® is a registered trademark of Telenav, Inc.
  • MSRP excludes the Delivery, Processing, and Handling Fee of $895 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $995 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,295 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  • SiriusXM audio services require a subscription sold separately, or as a package, by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com. I All fees and programming subject to change. Not all vehicles or devices are capable of receiving all services offered by SiriusXM. Current information and features may not be available in all locations, or on all receivers. © 2017 Sirius XM Radio Inc. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
  • The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner's Manual for additional limitations and details.
  • Based on IHS Markit Vehicles In Operation as of July 2016 for Model Years 2007-2016 vs. Total New Registrations for those vehicles.
  • Always drive safely, obey traffic laws and focus on the road while driving. Siri® is available on select iPhone®/iPad® models and requires Internet access. Siri® is not available in all languages or all areas and features vary by area. Some Siri® functionality and commands are not accessible in the vehicle. Data charges may apply. See apple.com and phone carrier for details. Siri® is a registered trademark of Apple Inc.
  • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
  • The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.