THE ALL-NEW

2023 Prius

Limited shown in Cutting Edge. Prototype shown with options using visual effects.

The hybrid reborn.

The one that started it all is ready to lead the way again. Introducing the next-generation 2023 Prius. The perfect blend of fuel efficiency, driving excitement and proven reliability—completely redesigned in stunning form. It's filled with advanced tech and ample room to spare: Get ready to experience the hybrid reborn and an undeniable connection to the road and the environment.

Design

Sleek Silhouette

With its “one-motion” design, Prius shows off a streamlined shape that enhances its aerodynamics. And you can let the sun shine through the available fixed glass roof to show just how bright the future can be.

Performance

Impressive Power

More power. More fun. With Prius' hybrid engine that produces up to 196 horsepower and the confidence of an available Electronic On-Demand AWD system, get ready to experience a thrilling drive that can take you from 0-60 in under 7.3 seconds.

Technology

A Warm Welcome

Prius' available Smart Key System lets you easily enter without ever needing to take the key fob out of your pocket, while its available large 12.3-in. Toyota Audio Multimedia display gives you control of its systems with just your finger.

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