New Cars, Trucks, SUVs & Hybrids | Toyota Official Site

TOYOTATHON IS ON!

Event ends January 2
Toyota Prius

Our award-winning hybrid is Car of the Year.
TOYOTATHON IS ON!

Event ends January 2
TOYOTATHON IS ON!

Event ends January 2
Give a little love this holiday

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

As shown: $54,045. 29/32 est. MPG

2024Hybrid

Toyota Crown

More than an elevated drive.

$40,050

Starting MSRP

42/41

Up to Est. MPG
As shown: $39,370. 48/114 est. MPG /MPGe

2024Plug-in Hybrid

Prius Prime

Drive a plug-in that delivers a thrill.

$32,675

Starting MSRP

48/114

Up to Est. MPG / MPGe
As shown: $36,065. 57/56 est. MPG

2024Hybrid

Prius

Efficiency and performance, together in perfect harmony.

$27,650

Starting MSRP

57/56

Up to Est. MPG
As shown $44,740. 21/28 est. MPG

2024

GR Corolla

Welcome the curves ahead.

$36,100

Starting MSRP

21/28

Up to Est. MPG
As shown: $25,340 31/40 est. MPG

2024Hybrid Available

Corolla

Fun to drive, styled to be seen.

$21,900

Starting MSRP

32/41

Up to Est. MPG
As shown: $28,140. 50/43 est. MPG

2024Hybrid

Corolla Hybrid

Take your trips to new lengths.

$23,300

Starting MSRP

53/46

Up to Est. MPG
As shown: $25,655 32/41 est. MPG

2024

Corolla Hatchback

Fun at first sight.

$23,355

Starting MSRP

32/41

Up to Est. MPG
As shown: $33,985 28/39 est. MPG.

2024AWD Available

Camry

Enjoy your daily dose of fun in style.

$26,420

Starting MSRP

28/39

Up to Est. MPG
As shown: $31,390. 44/47 est. MPG

2024Hybrid

Camry Hybrid

More style for every mile.

$28,855

Starting MSRP

51/53

Up to Est. MPG
As shown: $67,545. 67/64 est. MPGe

2023Fuel Cell Electric Vehicle

Mirai

Hydrogen-powered for zero emissions.

$49,500

Starting MSRP

76/71

Up to Est. MPGe
As shown: $34,785. 20/27 est. MPG

2023

GR86

GR hustle. Street-ready style.

$28,400

Starting MSRP

20/27

Up to Est. MPG
As shown: $64,375. 19/27 est. MPG

2024

GR Supra

Make your mark with a motorsport masterpiece.

$45,540

Starting MSRP

25/32

Up to Est. MPG
As shown: $52,645. 36/36 est. MPG

2024Hybrid

Sienna

Style and function with room to spare.

$37,185

Starting MSRP

36/36

Up to Est. MPG

X of X

As shown: $41,820. 18/22 est. MPG

2023

Tacoma

Built to take on trails and terrain. And everything else.

$28,600

Starting MSRP

18/22

Up to Est. MPG
As shown: $56,905. 18/23 est. MPG

2024Hybrid Available

Tundra

Built for those who get things done.

$39,965

Starting MSRP

18/24

Up to Est. MPG
As shown: $79,270. 18/20 est. MPG

2024Hybrid

Tundra i-FORCE MAX

The ultimate adventure machine.

$57,625

Starting MSRP

20/24

Up to Est. MPG

X of X

As shown: $46,240. 22/29 est. MPG

2024Hybrid Available

Highlander

Go above and beyond the ordinary.

$39,120

Starting MSRP

22/29

Up to Est. MPG
As shown $49,905. 222 EPA-est. range 102 EPA-est MPGe

2023All-Electric

bZ4X

Refreshingly intuitive. Remarkably designed.

$42,000

Starting MSRP

252 mi

Up to Est. Range
As shown: $46,470. 36/35 est. MPG

2024Hybrid

Highlander Hybrid

Serious style that goes a long way.

$40,720

Starting MSRP

36/35

Up to Est. MPG
As shown: $53,970 21/24 Est. MPG

The First Ever 2024

Grand Highlander

Make family time more epic than ever.

$43,070

Starting MSRP

21/28

Up to Est. MPG
As shown: $58,125 37/36 Est. MPG

The First Ever 2024

Grand Highlander Hybrid

Efficiency that opens up grand possibilities.

$44,670

Starting MSRP

37/34

Up to Est. MPG
As shown: $39,750. 25/35 est. MPG

2024Hybrid Available

RAV4

Break away from basic.

$28,475

Starting MSRP

27/35

Up to Est. MPG
As shown: $34,695. 41/38 est. MPG

2024Hybrid

RAV4 Hybrid

Journey past the path.

$31,475

Starting MSRP

41/38

Up to Est. MPG
As shown: $50,695. 38/94 est. MPG /MPGe

2024Plug-in Hybrid

RAV4 Prime

Charge up your next adventure.

$43,440

Starting MSRP

38/94

Up to Est. MPG / MPGe
As shown: $30,385. 31/33 est. MPG

2024Hybrid Available

Corolla Cross

Quick, compact, and complete fun.

$23,610

Starting MSRP

31/33

Up to Est. MPG
As shown: $30,715 45/38 Est. MPG

2024Hybrid

Corolla Cross Hybrid

Own the spotlight.

$27,970

Starting MSRP

45/38

Up to Est. MPG
As shown: $54,920. 16/19 est. MPG

2024

4Runner

The legend continues.

$40,455

Starting MSRP

16/19

Up to Est. MPG
As shown: $40,255. 40/37 est. MPG

2024Hybrid

Venza

Set your sights on something bold.

$34,920

Starting MSRP

40/37

Up to Est. MPG
As shown: $81,290. 19/22 Est. MPG

2024Hybrid

Sequoia

Resilient from the ground up.

$60,875

Starting MSRP

21/24

Up to Est. MPG

X of X

As shown $49,905. 222 EPA-est. range 102 EPA-est MPGe

2023All-Electric

bZ4X

Refreshingly intuitive. Remarkably designed.

$42,000

Starting MSRP

252 mi

Up to Est. Range
As shown: $46,470. 36/35 est. MPG

2024Hybrid

Highlander Hybrid

Serious style that goes a long way.

$40,720

Starting MSRP

36/35

Up to Est. MPG
As shown: $58,125 37/36 Est. MPG

The First Ever 2024

Grand Highlander Hybrid

Efficiency that opens up grand possibilities.

$44,670

Starting MSRP

37/34

Up to Est. MPG
As shown: $54,045. 29/32 est. MPG

2024Hybrid

Toyota Crown

More than an elevated drive.

$40,050

Starting MSRP

42/41

Up to Est. MPG
As shown: $81,290. 19/22 Est. MPG

2024Hybrid

Sequoia

Resilient from the ground up.

$60,875

Starting MSRP

21/24

Up to Est. MPG
As shown: $39,370. 48/114 est. MPG /MPGe

2024Plug-in Hybrid

Prius Prime

Drive a plug-in that delivers a thrill.

$32,675

Starting MSRP

48/114

Up to Est. MPG / MPGe
As shown: $36,065. 57/56 est. MPG

2024Hybrid

Prius

Efficiency and performance, together in perfect harmony.

$27,650

Starting MSRP

57/56

Up to Est. MPG
As shown: $28,140. 50/43 est. MPG

2024Hybrid

Corolla Hybrid

Take your trips to new lengths.

$23,300

Starting MSRP

53/46

Up to Est. MPG
As shown: $30,715 45/38 Est. MPG

2024Hybrid

Corolla Cross Hybrid

Own the spotlight.

$27,970

Starting MSRP

45/38

Up to Est. MPG
As shown: $31,390. 44/47 est. MPG

2024Hybrid

Camry Hybrid

More style for every mile.

$28,855

Starting MSRP

51/53

Up to Est. MPG
As shown: $34,695. 41/38 est. MPG

2024Hybrid

RAV4 Hybrid

Journey past the path.

$31,475

Starting MSRP

41/38

Up to Est. MPG
As shown: $50,695. 38/94 est. MPG /MPGe

2024Plug-in Hybrid

RAV4 Prime

Charge up your next adventure.

$43,440

Starting MSRP

38/94

Up to Est. MPG / MPGe
As shown: $40,255. 40/37 est. MPG

2024Hybrid

Venza

Set your sights on something bold.

$34,920

Starting MSRP

40/37

Up to Est. MPG
As shown: $79,270. 18/20 est. MPG

2024Hybrid

Tundra i-FORCE MAX

The ultimate adventure machine.

$57,625

Starting MSRP

20/24

Up to Est. MPG
As shown: $67,545. 67/64 est. MPGe

2023Fuel Cell Electric Vehicle

Mirai

Hydrogen-powered for zero emissions.

$49,500

Starting MSRP

76/71

Up to Est. MPGe
As shown: $52,645. 36/36 est. MPG

2024Hybrid

Sienna

Style and function with room to spare.

$37,185

Starting MSRP

36/36

Up to Est. MPG

X of X

The New 2025

Camry

More joy for every drive.
The All-New 2025

Toyota Crown Signia

Refinement wherever you go.
The All-New 2024

Tacoma

All challenges accepted.
The All-New 2024

Land Cruiser

Make every adventure legendary.
2024

GR86 TRUENO Edition

A burst of excitement around every bend.

X of X

Shopping Tools

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Prototypes shown with options.

One big, rugged family.

LET'S GOOOO PLACES!

Kicking off our new partnership.
OUR BEYOND ZERO VISION

Drive change your way.
2024 PRIUS PRIME

Efficiency that performs.
IT’S ORIENTATION DAY AT TOYOTA RACING!

Be part of something greater!
AN EXCITING NEW, RACING SERIES IS BORN!

GR Cup is here!

FEATURED STORIES

Toyota Brand

Inspired by what's possible

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FEATURED STORIES

Toyota Racing

Be a part of something greater.

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FEATURED STORIES

An Easier Way to Buy Your Next Toyota

SmartPath helps you find your Toyota, customize terms and finalize your purchase—all online.

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FEATURED STORIES

Toyota Cares

Every Toyota comes with a peace-of-mind two years of no cost maintenance and Roadside Assistance.

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VEHICLES & TECHNOLOGY

Connected Services

Get help with everything from Remote Start to Roadside Safety to Service —all from your smartphone.

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VEHICLES & TECHNOLOGY

Safety Recall Information

Get information on open safety recalls and service campaigns.

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VEHICLES & TECHNOLOGY

3G Retirement

We’re saying goodbye to the old 3G wireless network starting November 1, 2022.

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OFFERS & SERVICES

Let’s talk finances

We have options for flexible financing and leasing, rebates, protection plans, insurance offerings and so much more.

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OFFERS & SERVICES

College Grad Rebate

Getting a degree is hard work. We’re here to help you with a break, with our College Grad Rebate and Finance Program.

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OFFERS & SERVICES

Military Rebate

We truly appreciate all that you do in your life of service, and we’d like to share a small token of our gratitude.