Prius c Four shown in Blue Streak Metallic with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.

2017 PRIUS c

Everyday eco fun sized for the city.

See 2016 Prius c

$20,150

starting msrp

as shown $25,265

48/43 est. mpg

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Blue Streak Metallic

Prices and colors may vary by model.

Build Local Specials

Prius c Models (4)

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as shown $20,545

One

$20,150 starting

Hybrid Synergy Drive^® with EV /ECO Modes
Single LED projector low- and high-beam headlights
LED tail and stoplights
Automatic climate control
3.5-in. TFT Multi-Information Display with customizable screens
Remote keyless entry with illuminated entry
Entune™ Audio with Bluetooth^® wireless technology
USB 2.0 port with iPod^® connectivity

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Two

$20,950 starting

Cruise control
Fabric-trimmed two-tone seats
60/40 split fold-down rear seats
Cargo area tonneau cover
15-in. 8-spoke sculpted alloy wheels with P175/65R15 tires

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as shown $22,770

Three

$22,375 starting

Entune™ Premium Audio with Integrated Navigation and App Suite
Touch Tracer Display
Smart Key System on front doors and liftgate with Push Button Start
Available power tilt/slide moonroof with sliding sunshade

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Four

$24,965 starting

Available 16-in. 8-spoke alloy wheels with P195/50R16 tires
Power tilt/slide moonroof with sliding sunshade
Heated power outside mirrors with turn signal indicators
Integrated LED fog lights
Entune™ Premium Audio with Integrated Navigation and App Suite
SofTex^®-trimmed seats
Heated front seats

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Exterior Photos

6 PHOTOS

Interior Photos

8 PHOTOS

360 Interior Tour

EXPERIENCE PRIUS C

Prius c Highlights

Prius c Four shown in Absolutely Red with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.

Toyota Safety Sense™ C (TSS-C)

Toyota Safety Sense™ C (TSS-C) is an active safety package that combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Automatic High Beams, and it comes standard on every new Prius c.

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Prius c Three shown in Tangerine Splash Pearl. [extra_cost_color] Prototype shown with options. Production model may vary.

Extra-cost color.

Design

Stand out wherever you go. With its edgy new body kit and two-tone color scheme, Prius c is always in style.

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Prius c Four interior shown in Black SofTex^®. Prototype shown with options. Production model may vary.

ECO Advanced

EV /ECO Modes, the proven Hybrid Synergy Drive^® and a Super Ultra Low Emission Vehicle (SULEV) rating bring efficiency to the fun.

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Prius c Four shown in Black SofTex^® with available Entune^™ Premium Audio with Integrated Navigation [nav_system_xm] and App Suite. [entune] Prototype shown with options. Production model may vary.

Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.

Technology

Advanced features like the available Entune^™ Premium Audio with Integrated Navigation and App Suite helps keep you connected to your world.

LEARN MORE

Prius c Highlights

Prius c Four shown in Absolutely Red with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.

Toyota Safety Sense™ C (TSS-C)

Toyota Safety Sense™ C (TSS-C) is an active safety package that combines Pre-Collision...

Toyota Safety Sense™ C (TSS-C) is an active safety package that combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Automatic High Beams, and it comes standard on every new Prius c.

LEARN MORE

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Prius c Three shown in Tangerine Splash Pearl. Prototype shown with options. Production model may vary.

Extra-cost color.

Design

Stand out wherever you go. With its edgy new body kit and two-tone color scheme...

Stand out wherever you go. With its edgy new body kit and two-tone color scheme, Prius c is always in style.

LEARN MORE

Show Less

Prius c Four interior shown in Black SofTex^®. Prototype shown with options. Production model may vary.

ECO Advanced

EV /ECO Modes, the proven Hybrid Synergy Drive^® and a Super Ultra Low...

EV /ECO Modes, the proven Hybrid Synergy Drive^® and a Super Ultra Low Emission Vehicle (SULEV) rating bring efficiency to the fun.

LEARN MORE

Show Less

Prius c Four shown in Black SofTex^® with available Entune^™ Premium Audio with Integrated Navigation and App Suite. Prototype shown with options. Production model may vary.

Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.

Technology

Advanced features like the available Entune^™ Premium Audio with Integrated Navigation...

Advanced features like the available Entune^™ Premium Audio with Integrated Navigation and App Suite helps keep you connected to your world.

LEARN MORE

Show Less

PRIUS c vs. the COMPETITION

See Detailed Comparisons

2016 Toyota Prius c Has the Highest City MPG Estimate in Its Class

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Prius c in Your Area

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MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks, SUVs and Van (Sienna, C-HR, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
2016 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated city/highway mileage. Actual mileage will vary.
2017 EPA-estimated mileage. Actual mileage will vary.
2017 EPA-estimated 19 city/27 highway/22 combined mpg for Sienna FWD. Actual mileage will vary.
2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
2017 EPA-estimated 43 city/39 highway/41 combined mpg for Prius v. Actual mileage will vary.
2017 Prius Prime EPA-estimated combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov.
2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
2016 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.
2018 C-HR preliminary 27 city/31 highway/29 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
The Pre-Collision System is designed to help avoid a crash or help reduce the crash speed and damage in certain frontal collisions only. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, driver input and road conditions. See Owner's Manual for details.
May not be compatible with all mobile phones, MP3/WMA players and like models.
Meets Tier 2/Bin 3 Federal emissions standard.
EV Mode works under certain conditions at low speeds for up to a mile. Please see your Toyota vehicle Owner's Manual for further details.
Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
Lane Departure Alert is designed to read lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
Extra-cost color.
CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. EV Mode works under certain conditions at low speeds for up to one-half mile. See Owner's Manual for details.
2016 EPA 53/46/50 city/highway/combined mpg estimates. Actual mileage will vary. Does not include vehicles with fuel efficiency rated by the EPA in MPGe (miles per gallon equivalent).
CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details.
Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
The Bluetooth^® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Toyota is under license. A compatible Bluetooth^®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.