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Prius c Three shown in Tide Pool Pearl. Prototype shown. Production model may vary.

2018 PRIUS c

Bring a sense of style to every adventure.

See 2017 Prius c
$20,630
starting msrp
as shown $23,250
48/43 est. mpg
 
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Tide Pool Pearl
Prices and colors may vary by model.
Prius c Models (4)
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One
$20,630 starting
  • Toyota Safety Sense C (TSS-C)
  • Integrated backup camera
  • 15-in. 8-spoke machined alloy wheels with dark-gray-painted accents
  • Black roof rail accent
  • Front and rear lower silver-accented body guards
  • Black side rocker and wheel arch moldings
as shown $21,825
Two
$21,430 starting
  • Entune Audio
  • Fabric-trimmed two-tone seats
  • 60/40 split fold-down rear seats
  • Cargo area tonneau cover
  • Color-keyed rear spoiler
  • 3.5-in. TFT Multi-Information Display
as shown $23,250
Three
$22,855 starting
  • Entune Premium Audio with Integrated Navigation and App Suite
  • Entune® App Suite
  • Smart Key System on front doors and liftgate with Push Button Start
  • Fabric-trimmed two-tone seats
  • Available power tilt/slide moonroof with sliding sunshade (removes black roof rail accent)
  • 60/40 split fold-down rear seats
 
Four
$24,965 starting
  • Entune Premium Audio with Integrated Navigation and App Suite
  • Integrated LED foglights
  • Available 16-in. 8-spoke alloy wheels
  • Heated power outside mirrors with turn signal indicators
  • Power tilt/slide moonroof with sliding sunshade (removes black roof rail accent)
  • SofTex®-trimmed seats with heated front seats

Prius c Highlights

Toyota Safety Sense C (TSS-C)
Active safety comes standard on Prius c, thanks to Toyota Safety Sense C (TSS-C). It combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Automatic High Beams (AHB) to help you drive with confidence.
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Prius c Three shown in Tide Pool Pearl. [extra_cost_color] Prototype shown. Production model may vary.
  • Extra-cost color.
Design
Sporty details and a wide array of eye-popping colors are the perfect way to crank up your signature look.
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Prius c Three interior shown in Blue/Dark Gray two-tone fabric. Prototype shown. Production model may vary.
Technology
Prius c suits your active life. With a standard backup camera and available integrated navigation, it helps you back in and head out with ease.
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Prius c Three interior shown in Blue/Dark Gray two-tone fabric. Prototype shown. Production model may vary.
Eco Advanced
Take charge with the power to choose the perfect drive mode, while Prius c’s proven hybrid tech and eco-minded efficiency makes sure the fun goes even farther.
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PRIUS c vs. the COMPETITION
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IntelliChoice

2017 Prius c Was Named a Lowest Fuel Costs Winner by IntelliChoice

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