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2023 RAV4 Prime

Starting MSRP $ 41,590

RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof with available Premium Package

Power up your drive.

With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.

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DRAG TO ROTATE
DRAG TO ROTATE
SELECT A COLOR
Supersonic Red/Midnight Black Metallic Roof [extra_cost_color]

Prices and colors may vary by model.
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Limited Time Offer

Discover offers & specials in your area

Discover offers & specials in your area

Discover local offers & specials in your area.

Please click the link or contact a dealer to learn about offers in your area.

Please click the link or contact a dealer to learn about offers in your area.

Own the scenic route.

POWERTRAIN

AWD

HORSEPOWER

302 HP Combined

EV ONLY DRIVING RANGE

42 Miles

MPGe

94

0-60 MPH

5.7 Seconds

GROUND CLEARANCE

Up to 8.2 Inches

Bold style for every mile.

Discover the potential in every day.

Take a quick look at some of the features that make RAV4 Prime stand out.

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Feel the power.

With an impressive 302 combined net horsepower and AWD, RAV4 Prime is our most powerful RAV4 yet. Plug in to charge up with an EPA-estimated range rating of 42 miles of EV-only driving, and keep it going with its plug-in hybrid engine’s EPA-estimated combined 94 MPGe rating.
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Find your comfort zone.

RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.
AUDIO MULTIMEDIA

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Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.”




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Tech that keeps up with you.

Take advantage of an available 10.5-in. multimedia display, an available Head-Up Display (HUD) and 12.3-in. color Multi-Information Display (MID) to give you all the info you need for a drive that’s centered around you.
Discover Your RAV4 Prime
unique grades to choose from
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SE
$41,590
Starting MSRP
38/94
Est. MPG /MPGe
  • 18-in. 5-spoke painted and machined sport alloy wheels
  • Bi-LED projector low- and high-beam headlights with LED accent lights
  • Electronic On-Demand All-Wheel Drive (AWD)
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XSE
$45,460
Starting MSRP
38/94
Est. MPG /MPGe
  • 19-in. 5-spoke painted and machined sport alloy wheels
  • Standard two-tone exterior color with Midnight Black Metallic roof
  • Bi-LED projector low- and high-beam headlights with LED accent lights

Find the right offer for you

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FIND IT FAST

Discover offers & specials in your area

Please click the link below or contact a dealer to learn about offers in your area.

FIND IT FAST

Discover offers & specials in your area

Please click the link below or contact a dealer to learn more about offers in your area.

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Safety, Performance & Interior

Discover what makes Toyota RAV4 Prime stand out.

Awards & Recognition

2022 Toyota RAV4 Prime Is an IIHS TSP+

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Specs & Details

Take a deeper dive into RAV4 Prime.